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language:"eng"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~isPartOf:"Marketing theory"
~isPartOf:"Staff Paper"
~language:"nep"
~person:"Mason, Katy"
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Journal of research in marketing and entrepreneurship : JRME
Marketing theory
Staff Paper
AMS review : official publication of the Academy of Marketing Science
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Special issue: markets and marketing at the bottom of the pyramid
Mason, Katy
(
ed.
);
Chakrabarti, Ronika
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824965
Saved in:
2
Markets and marketing at the bottom of the pyramid
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
17
(
2017
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
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