Markets and marketing at the bottom of the pyramid
Katy Mason, Ronika Chakrabarti, Ramendra Singh
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Mason, Katy ; Chakrabarti, Ronika ; Singh, Ramendra |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 17.2017, 3, p. 261-270
|
| Subject: | Entwicklungsländer | Developing countries | Marketing | Marketingmanagement | Marketing management | Zielgruppe | Target group | Niedrigeinkommen | Low income |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593117702286 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011824973