Special issue: markets and marketing at the bottom of the pyramid
guest editors: Katy Mason, Ronika Chakrabarti and Ramendra Singh
| Alternative title: | Markets and marketing at the bottom of the pyramid |
|---|---|
| Year of publication: |
[2017]
|
| Other Persons: | Mason, Katy (ed.) ; Chakrabarti, Ronika (ed.) ; Singh, Ramendra (ed.) |
| Publisher: |
Los Angeles : Sage |
| Subject: | Entwicklungsländer | Developing countries | Marketing | Marketingmanagement | Marketing management | Niedrigeinkommen | Low income |
| Extent: | Seite 261-391 Illustrationen |
|---|---|
| Series: | Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. volume 17, number 3 (September 2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 7 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011824965