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language:"eng"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~isPartOf:"Marketing theory"
~isPartOf:"Staff Paper"
~language:"nep"
~subject:"Marketing theory"
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Marketing theory
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Bádéjọ, Folúké A.
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Journal of research in marketing and entrepreneurship : JRME
Marketing theory
Staff Paper
SpringerLink / Bücher
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Springer eBook Collection / Business and Economics
21
Journal of marketing management : MM
20
Journal of historical research in marketing
16
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
AMS review : official publication of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
European journal of marketing : EJM
8
Journal of business research : JBR
8
Australasian marketing journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Management
6
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
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Legends in marketing
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Always learning
3
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
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International series in quantitative marketing
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Journal of business-to-business marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing intelligence & planning
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Marketing theory and applications
3
Proceedings series / American Marketing Association
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Rethinking marketing : developing a new understanding of markets
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Springer eBook Collection
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The journal of business & industrial marketing
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1
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
2
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
3
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
4
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
5
Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.
;
Storbacka, Kaj
- In:
Marketing theory
14
(
2014
)
3
,
pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
Saved in:
6
Marketized philanthropy : Kiva's utopian ideology of entrepreneurial philanthropy
Bajde, Domen
- In:
Marketing theory
13
(
2013
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10009740434
Saved in:
7
Driven to excess? : linking calling, character and the (mis)behaviour of marketers
Woodall, Tony
- In:
Marketing theory
12
(
2012
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10009571613
Saved in:
8
Revisiting and revising Alderson's formula to measure the productivity of the aggregate marketing system
Shaw, Eric H.
- In:
Marketing theory
10
(
2010
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10008807077
Saved in:
9
Market practices and forms: introduction to the special issue
Araujo, Luis
;
Kjellberg, Hans
;
Spencer, Rob
- In:
Marketing theory
8
(
2008
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003674832
Saved in:
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