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language:"eng"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Betriebswirtschaftslehre"
~subject:"Entrepreneurship"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Betriebswirtschaftslehre
Entrepreneurship
Theorie
Marketing
53
Marketing theory
14
Marketingtheorie
14
Marketing management
13
Marketingmanagement
13
Peter F. Drucker
11
USA
8
United States
8
Beziehungsmarketing
7
Relationship marketing
7
Firm performance
5
Management
5
Unternehmenserfolg
5
Consumer behaviour
4
Konsumentenverhalten
4
Market research
4
Marktforschung
4
History of economic thought
3
Innovation
3
Theory
3
Ökonomische Ideengeschichte
3
Artificial intelligence
2
Bibliometrics
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Bibliometrie
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Business economics
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Corporate Social Responsibility
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Corporate social responsibility
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Decision
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Entscheidung
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Ethics
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Ethik
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Kaufleute
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Marketing department’s influence
2
Marketing function
2
Marketing influence
2
Marketing organization
2
Marketing strategy
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Merchants
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Article
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Article in journal
Aufsatz in Zeitschrift
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English
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Chari, Simos
1
Clark, Terry D.
1
Feng, Hui
1
Fürst, Andreas
1
Gabrielsson, Mika
1
Gabrielsson, Peter
1
Hodis, Monica
1
Key, Thomas Martin
1
Maciariello, Joseph
1
Monroe, Kent B.
1
Morgan, Neil A.
1
Moulard, Julie Guidry
1
Parsana, Sohil
1
Prigge, Jana-Kristin
1
Rajaratnam, Daniel
1
Scheinbaum, Angeline Close
1
Shankar, Venkatesh
1
Varadarajan, Rajan
1
Whitler, Kimberly A.
1
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Journal of the Academy of Marketing Science
Journal of research in marketing and entrepreneurship : JRME
28
Journal of business research : JBR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of forecasting
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of research in marketing and entrepreneurship
9
International journal of entrepreneurship and innovation management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Operations research
7
European journal of operational research : EJOR
5
Journal of macromarketing
5
Journal of marketing education : JME
5
Journal of marketing management : MM
5
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
5
American journal of agricultural economics
4
European journal of marketing : EJM
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
AMS review : official publication of the Academy of Marketing Science
3
Asian journal of management cases
3
Eastern economic journal
3
European research studies
3
International journal of wine business research : IJWBR
3
Journal of entrepreneurship in emerging economies
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of political economy
3
Marketing intelligence & planning
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Applied economics
2
Arts marketing : an international journal ; AM
2
Economics letters
2
German economic review
2
Global business review
2
International journal of business and globalisation : IJBG
2
International journal of business information systems : IJBIS
2
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ECONIS (ZBW)
6
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1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
5
Establishing human brands : determinants of placement success for first faculty positions in marketing
Scheinbaum, Angeline Close
;
Moulard, Julie Guidry
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 922-941
Persistent link: https://www.econbiz.de/10010218005
Saved in:
6
Marketing and innovation in the Drucker Management System
Maciariello, Joseph
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 35-43
Persistent link: https://www.econbiz.de/10003830101
Saved in:
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