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language:"eng"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Marketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book review"
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Marketing
Theorie
marketing
53
Theory
17
pricing
17
Consumer behaviour
12
Konsumentenverhalten
12
competitive strategy
11
Competitive strategy
10
Wettbewerbsstrategie
10
Game theory
9
Spieltheorie
9
economics
9
Preismanagement
7
Pricing strategy
7
Advertising
6
Einzelhandel
6
Retail trade
6
Werbung
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advertising and media
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Internet marketing
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Aufsatz in Zeitschrift
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Thomadsen, Raphael
2
Wernerfelt, Birger
2
Aksoy-Pierson, Margaret
1
Alexandrov, Alexei
1
Allon, Gad
1
Anderson, Stephen J.
1
Baldassi, Carlo
1
Bhargava, Hemant K.
1
Cerreia-Vioglio, Simone
1
Chandy, Rajesh K.
1
Cooper, Lee G.
1
Dhar, Tirtha
1
Fader, Peter
1
Fay, Scott
1
Federgruen, Awi
1
Fischer, Marc
1
Fleder, Daniel
1
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1
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1
Hosanagar, Kartik
1
Hwang, Minha
1
Israeli, Ayelet
1
Kalish, Shlomo
1
Kannan, Karthik N.
1
Kolay, Sreya
1
Krishnan, Ramayya
1
Leider, Stephen
1
Lilien, Gary L.
1
Ma, Liye
1
Maccheroni, Fabio
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1
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1
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1
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
161
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing management : MM
68
Journal of marketing education : JME
61
Journal of marketing
60
Marketing theory
56
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of macromarketing
39
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
The marketing review
29
Journal of strategic marketing
28
Journal of marketing research : JMR
27
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
International journal of wine business research : IJWBR
22
Asia Pacific journal of marketing and logistics
20
Journal of Islamic marketing
20
International journal of islamic marketing and branding
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing letters : a journal of research in marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
International journal of forecasting
15
International marketing review
15
Journal of modelling in management
15
Journal of retailing and consumer services
15
The journal of product & brand management
14
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ECONIS (ZBW)
29
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1
How market power affects dynamic pricing : evidence from inventory fluctuations at car dealerships
Israeli, Ayelet
;
Scott Morton, Fiona
;
Silva-Risso, Jorge M.
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 895-912
Persistent link: https://www.econbiz.de/10012877885
Saved in:
2
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
3
Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.
;
Chandy, Rajesh K.
;
Zia, Bilal
- In:
Management science : journal of the Institute for …
64
(
2018
)
12
,
pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
Saved in:
4
A behavioral characterization of the drift diffusion model and its multialternative extension for choice under time pressure
Baldassi, Carlo
;
Cerreia-Vioglio, Simone
;
Maccheroni, Fabio
- In:
Management science : journal of the Institute for …
66
(
2020
)
11
,
pp. 5075-5093
Persistent link: https://www.econbiz.de/10012390763
Saved in:
5
Cardinality bundling with Spence-Mirrlees reservation prices
Wu, Jianqing
;
Tawarmalani, Mohit
;
Kannan, Karthik N.
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1891-1908
Persistent link: https://www.econbiz.de/10012022676
Saved in:
6
Multiattribute loss aversion and reference dependence : evidence from the performing arts industry
Tereyağoğlu, Necati
;
Fader, Peter
;
Veeraraghavan, Senthil
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011819593
Saved in:
7
Beautiful lemons : adverse selection in durable-goods markets with sorting
Peterson, Jonathan R.
;
Schneider, Henry S.
- In:
Management science : journal of the Institute for …
63
(
2017
)
9
,
pp. 3111-3127
Persistent link: https://www.econbiz.de/10011749036
Saved in:
8
Consumer choice models with endogenous network effects
Wang, Ruxian
;
Wang, Zizhuo
- In:
Management science : journal of the Institute for …
63
(
2017
)
11
,
pp. 3944-3960
Persistent link: https://www.econbiz.de/10011772823
Saved in:
9
Behavior-based pricing in vertically differentiated industries
Rhee, Ki-eun
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2729-2740
Persistent link: https://www.econbiz.de/10011741430
Saved in:
10
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
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