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language:"eng"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Nutrition"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
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Nutrition
Theorie
Unternehmenserfolg
Marketing
54
Marketing management
20
Marketingmanagement
20
B-to-B-Marketing
11
Business-to-business marketing
11
Firm performance
10
Beziehungsmarketing
9
Relationship marketing
9
Lieferantenmanagement
7
Supplier relationship management
7
Industrial marketing
6
Innovation
5
Market orientation
5
Brand management
4
Competitive advantage
4
Innovation management
4
Innovationsmanagement
4
Lieferkette
4
Markenführung
4
New product development
4
Produktentwicklung
4
Supply chain
4
Wettbewerbsvorteil
4
Branding
3
Game theory
3
Marketing strategy
3
Marketing theory
3
Marketingtheorie
3
Spieltheorie
3
USA
3
United States
3
B2B
2
Bibliometrics
2
Bibliometrie
2
Business ethics
2
Business-to-Business marketing
2
Consumer behaviour
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
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13
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Aufsatz in Zeitschrift
Article in journal
13
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English
Author
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Akgün, Ali E.
1
Asare, Anthony K.
1
Auh, Seigyoung
1
Brashear-Alejandro, Thomas
1
Brower, Jacob
1
Carvalho, Fernando Manuel Pereira de Oliveira
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Conchar, Margy
1
Duarte, Marcelo Pereira
1
Durans, Amilson de Araujo
1
Falasca, Mauro
1
Johnson, Lester W.
1
Kang, Jun
1
Lee, Christopher T.
1
Li, Like
1
Liu, Hong
1
Liu, Richie L.
1
Macedo, Carlos Jorge Taborda
1
Madichie, Nnamdi O.
1
Mainardes, Emerson Wagner
1
Merlo, Omar
1
Minton, Elizabeth A.
1
Nath, Pravin
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Oliverio, Susan
1
Opute, Abdullah Promise
1
Pennings, Marieke C.
1
Polat, Volkan
1
Reimann, Caroline Kalil
1
Siahriri, Vida
1
Striano, Tricia
1
Su, Zhongfeng
1
Sun, Wei
1
Wilkie, Dean C. H.
1
Xie, En
1
Yang, Jing
1
Zhang, Jiemei
1
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Marketing letters : a journal of research in marketing
The journal of business & industrial marketing
Journal of business research : JBR
22
Industrial marketing management : the international journal for industrial and high-tech firms
19
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of forecasting
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
8
Operations research
7
Journal of marketing
6
Journal of marketing management : MM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Cogent business & management
5
European journal of operational research : EJOR
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
AMS review : official publication of the Academy of Marketing Science
4
American journal of agricultural economics
4
European journal of marketing : EJM
4
International business review : the official journal of the European International Business Academy
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
MSI reports : working paper series
4
Marketing theory
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
Eastern economic journal
3
European research studies
3
Global business review
3
International journal of innovation management
3
International journal of production economics
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of business-to-business marketing
3
Journal of entrepreneurship in emerging economies
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of political economy
3
Management research review
3
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ECONIS (ZBW)
13
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1
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
2
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
3
Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil
;
Carvalho, Fernando Manuel …
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
Saved in:
4
The 101 calorie mini pack : the interaction between numerical and verbal marketing cues
Minton, Elizabeth A.
;
Liu, Richie L.
;
Lee, Christopher T.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011876271
Saved in:
5
Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
Saved in:
6
The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro
;
Zhang, Jiemei
;
Conchar, Margy
;
Li, Like
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
Saved in:
7
Accounting-marketing integration dimensions and antecedents : insights from a frontier market
Opute, Abdullah Promise
;
Madichie, Nnamdi O.
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1144-1158
Persistent link: https://www.econbiz.de/10011802764
Saved in:
8
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
9
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
10
A picture tells a thousand words : impact of an educational nutrition booklet on nutrition label gazing
Pennings, Marieke C.
;
Striano, Tricia
;
Oliverio, Susan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 355-360
Persistent link: https://www.econbiz.de/10010439173
Saved in:
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