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language:"eng"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Marketing"
~subject:"Nutrition"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
161
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing management : MM
68
Journal of marketing education : JME
61
Journal of marketing
60
Marketing theory
56
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of macromarketing
39
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
The marketing review
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of strategic marketing
28
Journal of marketing research : JMR
27
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
International journal of wine business research : IJWBR
22
Asia Pacific journal of marketing and logistics
20
Journal of Islamic marketing
20
International journal of islamic marketing and branding
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
International journal of forecasting
15
International marketing review
15
Journal of modelling in management
15
Journal of retailing and consumer services
15
The journal of product & brand management
14
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ECONIS (ZBW)
17
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1
Affective computing in marketing : practical implications and research opportunities afforded by emotionally intelligent machines
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 163-169
Persistent link: https://www.econbiz.de/10013184294
Saved in:
2
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
3
The Chief Marketing Officer : an antidote to myopic earnings management practices
Kaur, Preetinder
;
Ramaswami, Sridhar N.
;
Bommaraju, Raghuram
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10012548432
Saved in:
4
The disruptive potential of drones
Beninger, Stefanie
;
Robson, Karen
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 315-319
Persistent link: https://www.econbiz.de/10012417685
Saved in:
5
Choices in networks : a research framework
Feinberg, Fred M.
;
Bruch, Elizabeth
;
Braun, Michael
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10012417689
Saved in:
6
The past, present, and future of marketing strategy
Sozuer, Sibel
;
Carpenter, Gregory S.
;
Kopalle, Praveen K.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012301432
Saved in:
7
The 101 calorie mini pack : the interaction between numerical and verbal marketing cues
Minton, Elizabeth A.
;
Liu, Richie L.
;
Lee, Christopher T.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011876271
Saved in:
8
Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
Saved in:
9
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
10
Sounds that make you smile and share : a phonetic key to prosociality and engagement
Kniffin, Kevin M.
;
Shimizu, Mitsuru
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 273-283
Persistent link: https://www.econbiz.de/10011486527
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