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language:"eng"
~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Direct marketing
5
Direktmarketing
5
Advertising
2
Arzneimittel
2
Consumer behaviour
2
Direct-to-consumer advertising
2
Konsumentenverhalten
2
Pharmaceutical industry
2
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1
Advertising planning
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Arzneimittelmarkt
1
Beziehungsmarketing
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Competitive pricing strategy
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DTCA
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Aufsatz in Zeitschrift
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Gupta, Sunil
1
Haenlein, Michael
1
Kalwani, Manohar U.
1
Lehmann, Donald R.
1
Liu, Hongju
1
Liu, Qiang
1
Mela, Carl F.
1
Oblander, Elliot Shin
1
Otter, Pieter W.
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Roy, Abhik
1
Winer, Russell S.
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Marketing letters : a journal of research in marketing
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing analytics : JMA
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Marketing intelligence & planning
3
Quantitative marketing and economics : QME
3
The journal of law & economics
3
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ECONIS (ZBW)
5
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1
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
2
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
3
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
Saved in:
4
A social network analysis of customer-level revenue distribution
Haenlein, Michael
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10009125080
Saved in:
5
On dynamic selection of households for direct marketing based on Markov chain models with memory
Otter, Pieter W.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 73-84
Persistent link: https://www.econbiz.de/10003471285
Saved in:
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