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language:"eng"
~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Signalling
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Babin, Barry J.
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Marketing letters : a journal of research in marketing
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106
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97
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47
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic
Tagashira, Takumi
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 483-496
Persistent link: https://www.econbiz.de/10014334079
Saved in:
2
Roles of a preselling strategy under asymmetric information
Wang, Xi
;
Guan, Xu
;
Yi, Zelong
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 91-105
Persistent link: https://www.econbiz.de/10012017469
Saved in:
3
If it has lots of bells and whistles, it must be the best : how maximizers and satisficers evaluate feature-rich versus feature-poor products
Brannon, Daniel C.
;
Soltwisch, Brandon W.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011780895
Saved in:
4
Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
5
New product preannouncements, advertising investments, and stock returns
Chen, Chien-wei
;
Chiang, Min-Hsien
;
Yang, Chi-lin
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10010367207
Saved in:
6
Revisiting low price guarantees : does consumer versus retailer governance matter?
Borges, Adilson
;
Babin, Barry J.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 777-791
Persistent link: https://www.econbiz.de/10009579969
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