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language:"eng"
~isPartOf:"Marketing theory"
~subject:"Konsumentenverhalten"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Konsumentenverhalten
Marketingtheorie
Marketing
55
Marketing management
14
Marketingmanagement
14
Consumer behaviour
12
Marketing theory
9
marketing
9
Consumption
4
Islam
4
Islamic countries
4
Islamische Staaten
4
Market
4
Markt
4
Private consumption
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Privater Konsum
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Theorie
4
Theory
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USA
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United States
4
Advertising
3
Beziehungsmarketing
3
Brand management
3
Islamic finance
3
Islamisches Finanzsystem
3
Markenführung
3
Market research
3
Marktforschung
3
Relationship marketing
3
Werbung
3
market studies
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market systems
3
sustainability
3
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19
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Sandıkçı, Özlem
2
Tadajewski, Mark
2
Anker, Thomas Boysen
1
Araujo, Luis
1
Askegaard, Søren
1
Bajde, Domen
1
Bettany, Shona
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1
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Emontspool, Julie
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Harvey, John
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1
Kjellberg, Hans
1
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1
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Saren, Michael
1
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1
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1
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Marketing theory
Journal of business research : JBR
36
Journal of macromarketing : examining the interactions among markets, marketing, and society
32
Journal of marketing management : MM
31
Journal of Islamic marketing : JIMA
23
Journal of historical research in marketing
19
Journal of the Academy of Marketing Science
18
Journal of macromarketing
17
European journal of marketing : EJM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of islamic marketing and branding
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of wine business research : IJWBR
11
AMS review : official publication of the Academy of Marketing Science
10
Australasian marketing journal
10
Journal of Islamic marketing
10
Marketing intelligence & planning
10
Psychology & marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Cogent business & management
8
Journal of marketing
8
Journal of marketing research : JMR
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
Asia Pacific journal of marketing and logistics
7
Journal of modelling in management
7
Journal of retailing and consumer services
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of strategic marketing
6
The marketing review
6
Asia-Pacific journal of business administration
5
International journal of business and emerging markets : IJBEM
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
Journal of business ethics : JOBE
5
Journal of business-to-business marketing
5
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ECONIS (ZBW)
19
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1
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10
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19
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date (oldest first)
1
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
2
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
3
Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew
;
Harvey, John
;
Goulding, James
;
Smith, Gavin
- In:
Marketing theory
21
(
2021
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
Saved in:
4
Consumption logistics and the ordering of market systems
Smaniotto, Cristiano
;
Emontspool, Julie
;
Askegaard, Søren
- In:
Marketing theory
21
(
2021
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012484434
Saved in:
5
Autonomy as license to operate : establishing the internal and external conditions of informed choice in marketing
Anker, Thomas Boysen
- In:
Marketing theory
20
(
2020
)
4
,
pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
Saved in:
6
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
7
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
8
"Buy buy Miss American Pie" : the day the consumer died
Saren, Michael
- In:
Marketing theory
15
(
2015
)
4
,
pp. 565-569
Persistent link: https://www.econbiz.de/10011494953
Saved in:
9
Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.
;
Storbacka, Kaj
- In:
Marketing theory
14
(
2014
)
3
,
pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
Saved in:
10
The erasure of antagonisms between popular music and advertising
Eckhardt, Giana M.
;
Bradshaw, Alan
- In:
Marketing theory
14
(
2014
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010462054
Saved in:
1
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