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language:"eng"
~isPartOf:"Marketing theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing
55
Marketing management
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marketing
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Marketing theory
Journal of business research : JBR
161
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
45
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of strategic marketing
36
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Journal of marketing research : JMR
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Psychology & marketing
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European research studies
17
International journal of consumer studies
17
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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51
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron
- In:
Marketing theory
9
(
2009
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10003862389
Saved in:
52
Political marketing and stakeholder engagement
Hughes, Andrew
;
Dann, Stephen
- In:
Marketing theory
9
(
2009
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10003862434
Saved in:
53
Marketing the hegemony of development : of pulp fictions and green deserts
Böhm, Steffen
;
Brei, Vinícius
- In:
Marketing theory
8
(
2008
)
4
,
pp. 339-366
Persistent link: https://www.econbiz.de/10003793766
Saved in:
54
Re-inventing wroe?
Wooliscroft, Ben
- In:
Marketing theory
8
(
2008
)
4
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003793769
Saved in:
55
Spinning the proverbial wheel? : social class and marketing
Henry, Paul
;
Caldwell, Marylouise
- In:
Marketing theory
8
(
2008
)
4
,
pp. 387-405
Persistent link: https://www.econbiz.de/10003793781
Saved in:
56
Death of a metaphor: reviewing the "marketing as relationships" fram
O'Malley, Lisa
;
Patterson, Maurice
;
Kelly-Holmes, Helen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
Saved in:
57
Market practices and forms: introduction to the special issue
Araujo, Luis
;
Kjellberg, Hans
;
Spencer, Rob
- In:
Marketing theory
8
(
2008
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003674832
Saved in:
58
Marketing mobile futures: assembling constituencies and creating compelling stories for an emerging technology
Simakova, Elena
;
Neyland, Daniel
- In:
Marketing theory
8
(
2008
)
1
,
pp. 91-116
Persistent link: https://www.econbiz.de/10003674848
Saved in:
59
Implications of behavioral decision theory for health marketing
Jones, Sandra C.
- In:
Marketing theory
7
(
2007
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10003433165
Saved in:
60
Markets, market-making and marketing
Araujo, Luis
- In:
Marketing theory
7
(
2007
)
3
,
pp. 211-226
Persistent link: https://www.econbiz.de/10003571192
Saved in:
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