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language:"eng"
~isPartOf:"Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag"
~isPartOf:"The nature and scope of marketing research"
~subject:"Marketing management"
~subject:"Theorie"
~type_genre:"Book section"
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
The nature and scope of marketing research
Does marketing need reform? : fresh perspectives on the future
5
Building corporate identity, image and reputation in the digital era
4
Changing the course of marketing : alternative paradigms for widening marketing theory
3
Contemporary issues in marketing : principles and practice
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Handbook of relationship marketing
3
Kellogg on marketing : the marketing faculty of the kellog school of management
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
The SAGE handbook of marketing ethics
3
Contemporary trends in innovative marketing strategies
2
Developing digital marketing : relationship perspectives
2
Digital strategies in a global market : navigating the Fourth Industrial Revolution
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
Green consumerism : perspectives, sustainability, and behavior
2
History of marketing thought ; Volume 3
2
Interdisciplinary management research XVI ; 1
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Organizing and reorganizing markets
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
2007 Business & Economics Society International Conference ; Vol. 2
1
ASEAN business, trade and development
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995
1
Assessing the extent of China's marketization
1
Brand management ; Vol. 1
1
Business ethics and continental philosophy
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
1
Climate change and global development : market, global players and empirical evidence
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Consumer culture theory
1
Continuing to broaden the marketing concept : making the world a better place
1
Corporate social responsibility
1
Corporate social responsibility : readings and cases in a global context
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Creating competitive markets : the politics of regulatory reform
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ECONIS (ZBW)
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1
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
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2
Marketing problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
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3
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
4
Changing requirements for effective marketing
Buzzell, Robert Dow
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 497-511)
.
1997
Persistent link: https://www.econbiz.de/10001296693
Saved in:
5
The role of the marketing department in the organization of the future
Kotler, Philip
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 489-496)
.
1997
Persistent link: https://www.econbiz.de/10001296694
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