Marketing problems : from analysis to decision
Year of publication: |
2009
|
---|---|
Authors: | Butler, Patrick |
Published in: |
The nature and scope of marketing research. - London [u.a.] : Routledge, ISBN 0-415-44913-8. - 2009, p. 436-452
|
Subject: | Marketing | Marketingmanagement | Marketing management | Entscheidung | Decision | Entscheidungstheorie | Decision theory | USA | United States | Theorie | Theory |
-
Marketing analysis and decision making
Marcus, Burton H., (1979)
-
Marketing management and the decision sciences: theory and applications
Darden, William R., (1971)
-
Paradox of nudge theory : a novel out of the box solution
Bhattacharjee, Sandeep, (2019)
- More ...
-
Letter: Current Insurance Pricing Unduly Limits Car Ownership
Butler, Patrick, (2006)
-
Political marketing : structure and process
Butler, Patrick, (2008)
-
Considerations on the evolution of political marketing theory
Butler, Patrick, (2009)
- More ...