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language:"eng"
~language:"bul"
~language:"slk"
~subject:"Relationship marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzschrift"
~type_genre:"Non-commercial literature"
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Relationship marketing
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196
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196
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196
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65
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1
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7
International Conference on Relationship Marketing <9, 2009, Berlin>
2
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1
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1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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1
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1
European Marketing Academy
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Fachhochschule Reutlingen / European School of Business
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Workshop für Dienstleistungsmarketing <13, 2008, Ingolstadt>
1
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Handbook of relationship marketing
4
Developing digital marketing : relationship perspectives
2
Does marketing need reform? : fresh perspectives on the future
2
Meddelanden från Svenska Handelshögskolan
2
The SAGE handbook of marketing theory
2
The journal of business & industrial marketing
2
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
2
Working paper / Department of Commerce, College of Business, Massey University
2
A holistic approach to machine tool innovation
1
AIUB business and economics working paper series
1
Building corporate identity, image and reputation in the digital era
1
Corporate strategies & innovations in the emerging global economy
1
Digital Business in Africa : Social Media and Related Technologies
1
Diskussionsarbeit
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Focus Dienstleistungsmarketing
1
Fundamentals of marketing research ; Vol. 3
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Fuzzy optimization and multi-criteria decision making in digital marketing
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Global logistics : new directions in supply chain management
1
HRM and marketing orientation in the new era
1
Handbook of hospitality marketing management
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Handbook of research on customer equity in marketing
1
Handbook on business information systems
1
Inside marketing : practices, ideologies, devices
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Journal of operations management
1
Leadership and management in pharmacy practice
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
New perspectives on critical marketing and consumer society
1
New technology-based firms in the new millennium ; Vol. 2
1
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
1
Prace habilitacyjne / Akademia Ekonomiczna w Poznaniu
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Research
1
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ECONIS (ZBW)
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin
-
2022
Persistent link: https://www.econbiz.de/10013188011
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3
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
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4
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
Saved in:
5
Exploring the need for uniqueness and conformity
Burghartz, Pia Teresa
-
2021
Persistent link: https://www.econbiz.de/10012653569
Saved in:
6
Special issue: managing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
(
ed.
);
Leeuw, Sander de
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014293339
Saved in:
7
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
8
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
9
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
10
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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