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language:"eng"
~language:"bul"
~subject:"Advertising"
~subject:"marketing"
~type:"book"
~type_genre:"Lehrbuch"
~type_genre:"Sammlung"
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Advertising
marketing
Marketing
474
Marketingmanagement
200
Marketing management
187
Theorie
97
Theory
97
Marketing theory
62
Marketingtheorie
62
USA
59
United States
57
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41
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37
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37
Marktforschung
29
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28
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26
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26
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25
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24
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19
Verbraucherverhalten
18
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17
Internationales Marketing
15
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14
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14
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14
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14
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14
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14
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13
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13
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13
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13
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12
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12
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12
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12
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11
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10
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10
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10
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60
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45
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23
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23
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21
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20
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16
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10
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8
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8
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7
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6
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6
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6
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5
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4
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8
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Ang, Lawrence
1
Applegate, Edd
1
Baack, Donald
1
Clow, Kenneth E.
1
Eng, Robert J.
1
Ferrell, Odies C.
1
Galper, Morton
1
Govoni, Norman A. P.
1
Guiltinan, Joseph P.
1
Hackley, Chris
1
Hackley, Christopher E.
1
Hiam, Alexander
1
Jabbar, Javed
1
Johnsen, Art
1
Kirchgeorg, Manfred
1
Maier, Erik
1
Pride, William M.
1
Schoell, William F.
1
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ECONIS (ZBW)
10
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1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Principles of integrated marketing communications : an evidence-based approach
Ang, Lawrence
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012424527
Saved in:
3
Advertising and promotion : an integrated marketing communications approach
Hackley, Chris
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003898671
Saved in:
4
Cases in advertising and marketing management : real situations for tomorrow's managers
Applegate, Edd
;
Johnsen, Art
-
2007
Persistent link: https://www.econbiz.de/10003316462
Saved in:
5
Marketing
Hiam, Alexander
-
2006
Persistent link: https://www.econbiz.de/10003288140
Saved in:
6
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001783094
Saved in:
7
Soap and soul : marketing and advertising in Asia and Pakistan
Jabbar, Javed
-
1995
-
1. ed
Persistent link: https://www.econbiz.de/10000911713
Saved in:
8
Marketing: contemporary concepts and practices
Schoell, William F.
;
Guiltinan, Joseph P.
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000752814
Saved in:
9
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
10
Promotional management
Govoni, Norman A. P.
-
1986
Persistent link: https://www.econbiz.de/10013476840
Saved in:
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