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language:"eng"
~language:"bul"
~subject:"Advertising"
~subject:"marketing"
~type:"book"
~type_genre:"Textbook"
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Advertising
marketing
Marketing
411
Marketingmanagement
187
Marketing management
174
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90
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90
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57
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57
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52
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50
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37
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27
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26
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25
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25
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24
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24
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23
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20
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16
Internationales Marketing
15
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15
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14
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14
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14
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13
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Clow, Kenneth E.
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Ferrell, Odies C.
1
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1
Govoni, Norman A. P.
1
Guiltinan, Joseph P.
1
Hackley, Chris
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1
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ECONIS (ZBW)
7
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1
Advertising and promotion : an integrated marketing communications approach
Hackley, Chris
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003898671
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2
Cases in advertising and marketing management : real situations for tomorrow's managers
Applegate, Edd
;
Johnsen, Art
-
2007
Persistent link: https://www.econbiz.de/10003316462
Saved in:
3
Marketing
Hiam, Alexander
-
2006
Persistent link: https://www.econbiz.de/10003288140
Saved in:
4
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001783094
Saved in:
5
Marketing: contemporary concepts and practices
Schoell, William F.
;
Guiltinan, Joseph P.
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000752814
Saved in:
6
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
7
Promotional management
Govoni, Norman A. P.
-
1986
Persistent link: https://www.econbiz.de/10013476840
Saved in:
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