//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"bul"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~subject:"Strategic management"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Relationship marketing
Strategic management
Marketing
413
Marketing management
174
Theorie
90
Theory
90
Marketing theory
57
Marketingtheorie
57
USA
52
United States
50
Strategisches Management
37
Management
27
Beziehungsmarketing
26
Marktforschung
26
Consumer behaviour
24
Konsumentenverhalten
24
Market research
23
Verbraucherverhalten
16
Internationales Marketing
15
Online-Marketing
15
International marketing
14
Selling
14
Verkauf
14
Dienstleistungsmarketing
13
Internet marketing
13
Services marketing
13
Electronic Commerce
12
Lieferantenmanagement
12
Supplier relationship management
12
Unternehmen
12
Welt
12
World
12
Dienstleistung
11
Internet
11
E-commerce
10
Kommunikation
10
Betriebswirtschaftslehre
9
Business economics
9
Werbung
9
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
215
Journal
1
Type of publication (narrower categories)
All
Textbook
Article in journal
1,231
Aufsatz in Zeitschrift
1,231
Lehrbuch
228
Aufsatz im Buch
160
Book section
160
Collection of articles of several authors
154
Sammelwerk
154
Aufsatzsammlung
115
Case study
75
Fallstudie
75
Graue Literatur
65
Non-commercial literature
65
Konferenzschrift
60
Ratgeber
52
Guidebook
50
Glossar enthalten
48
Glossary included
48
Working Paper
34
Arbeitspapier
33
Hochschulschrift
33
Conference proceedings
30
Fallstudiensammlung
22
Bibliografie
20
Handbook
20
Handbuch
20
Thesis
18
Bibliographie
17
Einführung
17
Reprint
16
Conference paper
12
Konferenzbeitrag
12
Wörterbuch
9
Bibliografie enthalten
8
Bibliography included
8
CD-ROM, DVD
6
Mehrbändiges Werk
6
Multi-volume publication
6
Nachschlagewerk
5
Reference book
5
more ...
less ...
Language
All
English
Bulgarian
German
196
Author
All
Kotler, Philip
35
Armstrong, Gary
19
Kerin, Roger A.
19
Hartley, Steven W.
16
Peter, Jerome Paul
14
Donnelly, James H.
12
Rudelius, William
10
Keller, Kevin Lane
9
Ferrell, Odies C.
5
Hutt, Michael D.
5
Opresnik, Marc Oliver
5
Perreault, William D.
5
Speh, Thomas W.
5
Boone, Louis E.
4
Kurtz, David L.
4
McCarthy, Edmund Jerome
4
Piercy, Nigel
4
Pride, William M.
4
Aaker, David A.
3
Baack, Donald
3
Bitner, Mary Jo
3
Cannon, Joseph P.
3
Clow, Kenneth E.
3
Fill, Chris
3
Ford, John B.
3
Gremler, Dwayne D.
3
Hollensen, Svend
3
Ibrahim, Essam
3
Palmer, Adrian
3
Peterson, Robert A.
3
Smith, Paul R.
3
Walker, Orville C.
3
West, Douglas C.
3
Zeithaml, Valarie A.
3
Zook, Ze
3
Abratt, Russell
2
Alsem, Karel Jan
2
Assael, Henry
2
Baines, Paul
2
Basteri, Cynthia Gendall
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
McGraw-Hill/Irwin series in marketing
8
Always learning
4
Pearson one series
2
The Irwin series in marketing
2
The Prentice-Hall series in marketing
2
AVA fundamentals series
1
Always Learning
1
CIM coursebook
1
CRC Press pharmacy education series
1
Lehrbuch
1
MacMillan series in college marketing
1
McGraw-Hill Irwin series in marketing
1
McGraw-Hill series in marketing
1
Palgrave master series
1
Pearson Education International
1
Pearson Global edition
1
Pearson one
1
Prentice Hall marketing
1
Profitable marketing relationships series
1
The Dryden Press series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
Wiley series in management
1
Wiley series on business strategy
1
more ...
less ...
Source
All
ECONIS (ZBW)
216
Showing
51
-
60
of
216
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2013
-
6. ed., international ed.
Persistent link: https://www.econbiz.de/10009507041
Saved in:
52
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
53
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
5. ed.
Persistent link: https://www.econbiz.de/10009671088
Saved in:
54
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2013
-
11. ed., global ed.
Persistent link: https://www.econbiz.de/10009524855
Saved in:
55
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2013
-
13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
Saved in:
56
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed
Persistent link: https://www.econbiz.de/10009517183
Saved in:
57
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
Saved in:
58
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
59
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
60
Sustainable enterprise : a macromarketing approach
Peterson, Mark
-
2013
Persistent link: https://www.econbiz.de/10013547613
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->