A preface to marketing management
Year of publication: |
c 2013 ; 13. ed
|
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Authors: | Peter, Jerome Paul ; Donnelly, James H. |
Publisher: |
New York, NY : McGraw-Hill Irwin |
Subject: | Marketingmanagement | Marketing management | Marketing | Marktforschung | Market research | Theorie | Theory |
Description of contents: | Table of Contents [gbv.de] |
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Baum, Frank, (1994)
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Gutsche, Jens, (1995)
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Reid, Margaret Gilpin, (1942)
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A preface to marketing management
Peter, Jerome Paul, (1991)
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul, (1992)
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A preface to marketing management
Peter, Jerome Paul, (2011)
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