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language:"eng"
~language:"ces"
~person:"Morgan, Neil A."
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
~type_genre:"Konferenzschrift"
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Marketing
12
Marketing management
8
Marketingmanagement
8
Firm performance
5
Unternehmenserfolg
5
International marketing
2
Internationales Marketing
2
Marketing capabilities
2
Performance measurement
2
Performance-Messung
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Strategic management
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marketing capabilities
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marketing performance
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Beziehungsmarketing
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Morgan, Neil A.
Leeflang, Peter
19
Vrontis, Demetris
16
Laczniak, Gene R.
15
Lim, Weng Marc
15
Hanssens, Dominique M.
14
Layton, Roger A.
14
Kumar, V.
13
Shultz, Clifford J.
13
Tadajewski, Mark
13
Kotler, Philip
12
Crittenden, Victoria Lynn
10
Dholakia, Nikhilesh
10
Hills, Gerald E.
10
Homburg, Christian
10
Hruschka, Harald
10
Hunt, Shelby D.
10
Lusch, Robert F.
10
Miles, Morgan P.
10
Adeola, Ogechi
9
Ferrell, Odies C.
9
Gilmore, Audrey
9
Grewal, Dhruv
9
Jones, Rosalind
9
Malshe, Avinash
9
Melewar, T. C.
9
Roberts, John H.
9
Sheth, Jagdish N.
9
Stremersch, Stefan
9
Thrassou, Alkis
9
Brennan, Ross
8
Brown, Stephen
8
Carson, David
8
Gaski, John F.
8
Jaworski, Bernard J.
8
Klein, Thomas A.
8
Kraus, Sascha
8
Le Meunier-FitzHugh, Kenneth
8
Lilien, Gary L.
8
Marinov, Marin A.
8
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Journal of marketing
3
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Evolving and emerging issues in marketing strategy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Strategic management journal
1
The Routledge companion to strategic marketing
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ECONIS (ZBW)
12
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1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
Accounting for intangible assets : the strategic performance of marketing
Stewart, David W.
;
Morgan, Neil A.
- In:
The Routledge companion to strategic marketing
,
(pp. 393-406)
.
2021
Persistent link: https://www.econbiz.de/10012498774
Saved in:
3
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
4
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
5
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
6
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
7
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
8
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
9
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
10
Market orientation, marketing capabilities, and firm performance
Morgan, Neil A.
;
Vorhies, Douglas W.
;
Mason, Charlotte H.
- In:
Strategic management journal
30
(
2009
)
8
,
pp. 909-920
Persistent link: https://www.econbiz.de/10003858928
Saved in:
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