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~language:"fra"
~language:"srp"
~person:"Anderson, James C."
~person:"Cochoy, Franck"
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Anderson, James C.
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A research agenda for management and organization studies
1
Inside marketing : practices, ideologies, devices
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
1
The laws of the markets
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From marketing to "market-things" and "market-ITing" : accounting for technicized and digitalized consumption
Cochoy, Franck
;
Smolinski, Jan
;
Vayre, Jean-Sébastien
- In:
A research agenda for management and organization studies
,
(pp. 26-37)
.
2016
Persistent link: https://www.econbiz.de/10011549715
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2
"Market-things inside" : insights from Progressive Grocer (United States, 1929 - 1959)
Cochoy, Franck
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 58-84)
.
2011
Persistent link: https://www.econbiz.de/10008938710
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3
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
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4
Managing market offerings in business markets
Anderson, James C.
;
Carpenter, Gregory S.
;
Narus, James A.
- In:
Kellogg on marketing
,
(pp. 330-365)
.
2001
Persistent link: https://www.econbiz.de/10001612997
Saved in:
5
Another discipline for the market economy : marketing as a performative knowledge and know-how for capitalism
Cochoy, Franck
- In:
The laws of the markets
,
(pp. 194-221)
.
1998
Persistent link: https://www.econbiz.de/10001302299
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