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~language:"fra"
~language:"srp"
~person:"Anderson, James C."
~person:"Pinarbasi, Fatih"
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Anderson, James C.
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Networked business models in the circular economy
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Strategic outlook in business and finance innovation : multidimensional policies for emerging economies
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Understanding the market in digital environment : a sensemaking framework for marketing strategy
Pinarbasi, Fatih
;
Kircova, Ibrahim
- In:
Strategic outlook in business and finance innovation : …
,
(pp. 185-194)
.
2021
Persistent link: https://www.econbiz.de/10012508991
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Proactive marketing decision-making in digitalization age : how can data-based methodologies help to marketing research?
Pinarbasi, Fatih
- In:
Management strategies to survive in a competitive …
,
(pp. 401-412)
.
2021
Persistent link: https://www.econbiz.de/10012591889
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3
Sharing economy and applications : business and marketing perspective
Pinarbasi, Fatih
- In:
Networked business models in the circular economy
,
(pp. 82-102)
.
2020
Persistent link: https://www.econbiz.de/10012135943
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4
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
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5
Managing market offerings in business markets
Anderson, James C.
;
Carpenter, Gregory S.
;
Narus, James A.
- In:
Kellogg on marketing
,
(pp. 330-365)
.
2001
Persistent link: https://www.econbiz.de/10001612997
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