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language:"eng"
~language:"fra"
~language:"srp"
~subject:"Marketing"
~subject:"World"
~type_genre:"Case study"
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Marketing
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Marketingmanagement
52
Marketing management
48
Strategisches Management
30
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21
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17
Markenführung
17
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17
Beziehungsmarketing
16
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16
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15
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15
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14
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14
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11
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11
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11
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10
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6
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6
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5
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3
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3
Foroudi, Mohammad Mahdi
3
Gbadamosi, Ayantunji
3
Hollensen, Svend
3
Jobber, David
3
Kerin, Roger A.
3
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3
Wheeler, Alina
3
Wood, Marian Burk
3
Abratt, Russell
2
Alsem, Karel Jan
2
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2
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2
Bendixen, Michael
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Kozak, Metin
2
Laczniak, Gene R.
2
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Mari, Carlo
2
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2
Mullin, Roddy
2
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2
Murphy, Patrick E.
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Springer International Publishing
2
Access Marketing Management e.V
1
George Routledge & Sons <London>
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
Institute of Practitioners in Advertising <London>
1
Logos Verlag Berlin
1
Mahawitthayalai Hokankha Thai
1
National Institute of Rural Development
1
RWTH Aachen
1
Tectum Verlag
1
Walter de Gruyter GmbH & Co. KG
1
World Advertising Research Center <Henley-on-Thames>
1
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Building corporate identity, image and reputation in the digital era
8
Entrepreneurship marketing : principles and practice of SME marketing
7
Cases on innovations in educational marketing : transnational and technological strategies
3
Corporate social responsibility in the digital age
2
Ethics in marketing : international cases and perspectives
2
AccessMM-Reihe Grundlagen
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Advertising theory
1
Always learning
1
Applied research on strategic international management
1
Applying quality of life research / Best practices
1
Case studies series / National Institute of Rural Development
1
Cases on ...
1
Cases on business and management in the MENA region : new trends and opportunities
1
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Cranfield on corporate sustainability
1
E-marketing ; Vol. 3
1
European journal of marketing : EJM
1
Framing the global book series
1
HRM and marketing orientation in the new era
1
Handbook of research on applied AI for international business and marketing applications
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology marketing : IJTMkt
1
International review of entrepreneurship : IRE
1
Journal of East European management studies : JEEMS
1
Journal of business case studies
1
Journal of business market management : jbm
1
Journal of communication management : an international journal
1
Journal of food products marketing
1
Journal of knowledge management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing education : JME
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic management education : JSME
1
Journal of strategic marketing
1
KIPPRA discussion paper
1
Kellogg on advertising & media : the Kellogg School of Management
1
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Source
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ECONIS (ZBW)
202
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1
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202
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1
UTCC international journal of business and economics : IJBE
Mahawitthayalai Hokankha Thai
-
Bangkok : 168 Printing Co., Ltd.
;
2009-[?]: Bangkok : …
-
Volume 1, number 1 (June 2009)-volume 13, number 3 …
Persistent link: https://www.econbiz.de/10012060913
Saved in:
2
Essentials of marketing
Martin, Jane
;
Blythe, Jim
-
2023
-
Eighth edition
Persistent link: https://www.econbiz.de/10013435287
Saved in:
3
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
4
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
5
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
6
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
7
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
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8
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
9
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
10
Islamic brand love
Yousef, Waleed
;
Yousef, Najwa
- In:
Building corporate identity, image and reputation in …
,
(pp. 401-414)
.
2022
Persistent link: https://www.econbiz.de/10012609407
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