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language:"eng"
~language:"fra"
~language:"srp"
~subject:"Marketing"
~subject:"World"
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Marketing
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Marketingmanagement
2,526
Marketing management
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Konsumentenverhalten
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1,280
marketing
1,235
USA
1,161
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1,103
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1,011
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684
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654
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622
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606
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598
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594
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593
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586
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578
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543
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519
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512
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475
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462
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408
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370
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349
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347
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314
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306
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295
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295
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279
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278
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278
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271
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254
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252
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Kotler, Philip
170
Sheth, Jagdish N.
46
Armstrong, Gary
38
Kerin, Roger A.
35
McDonald, Malcolm
33
Ferrell, Odies C.
29
Baker, Michael John
28
Hair, Joseph F.
28
Piercy, Nigel
27
Leeflang, Peter
26
Peter, Jerome Paul
26
Fill, Chris
25
Homburg, Christian
25
Irwin, Scott H.
25
Koschnick, Wolfgang J.
24
Tadajewski, Mark
24
Hartley, Steven W.
23
Brown, Stephen
22
Jobber, David
21
Keller, Kevin Lane
21
Lovelock, Christopher H.
21
Malhotra, Naresh K.
21
Franses, Philip Hans
20
Grewal, Dhruv
20
Blythe, Jim
19
Hanssens, Dominique M.
19
Kitchen, Philip J.
19
Palmer, Adrian
19
Zaltman, Gerald
19
Kurtz, David L.
18
Rudelius, William
18
Donnelly, James H.
17
Hruschka, Harald
17
Laczniak, Gene R.
17
Lamb, Charles W.
17
Lindgreen, Adam
17
Aaker, David A.
16
Brennan, Ross
16
Doyle, Peter
16
Gbadamosi, Ayantunji
16
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American Marketing Association
85
Edward Elgar Publishing
19
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
OECD
13
Florida Atlantic University
12
IGI Global
11
Springer International Publishing
11
Academy of Marketing Science
10
Chartered Institute of Marketing
10
National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
10
University of Western Sydney
10
NetLibrary, Inc
9
European Society for Opinion and Marketing Research
7
Harvard Graduate School of Business Administration
7
American Management Association
6
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
6
Erasmus Research Institute of Management
5
European Association for Industrial Marketing Research
5
European Marketing Academy
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
USA / Department of Agriculture
5
Université Paris-Dauphine
5
AMACOM
4
College of Law and Business
4
Econometrisch Instituut <Rotterdam>
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
4
HAL
4
Information Resources Management Association
4
International Food Policy Research Institute (IFPRI)
4
Logos Verlag Berlin
4
School of Marketing and International Business
4
Walter de Gruyter GmbH & Co. KG
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Arbeitsgemeinschaft für Marketing
3
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Journal of business research : JBR
163
SpringerLink / Bücher
136
Industrial marketing management : the international journal for industrial and high-tech firms
111
European journal of marketing : EJM
80
Journal of marketing management : MM
68
Journal of marketing education : JME
67
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
56
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Journal of macromarketing
46
Marketing intelligence & planning
46
Springer eBook Collection
46
Staff Paper
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of research in marketing and entrepreneurship : JRME
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of business ethics : JOBE
35
Journal of Islamic marketing : JIMA
33
AMS review : official publication of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Journal of strategic marketing
31
Premier reference source
30
The marketing review
29
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of advertising research
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
Legends in marketing
21
Asia Pacific journal of marketing and logistics
20
Journal of Islamic marketing
20
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ECONIS (ZBW)
9,237
USB Cologne (EcoSocSci)
2,835
BASE
771
EconStor
108
RePEc
66
OLC EcoSci
62
USB Cologne (business full texts)
43
Other ZBW resources
18
ArchiDok
4
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21
Essays on design science in management and marketing
Micu, Daniela
-
2024
-
First edition
Persistent link: https://www.econbiz.de/10014553276
Saved in:
22
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
Sarstedt, Marko
;
Liu, Yide
- In:
Journal of marketing analytics : JMA
12
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014538734
Saved in:
23
Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
;
Coelho, …
- In:
Journal of modelling in management
19
(
2024
)
4
,
pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
Saved in:
24
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
25
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
26
The role of digitalization in business and management : a systematic literature review
Calderon-Monge, Esther
;
Ribeiro Soriano, Domingo
- In:
Review of managerial science : RMS
18
(
2024
)
2
,
pp. 449-491
Persistent link: https://www.econbiz.de/10014551412
Saved in:
27
Opium price shocks and prescription opioids in the USA
Deiana, Claudio
;
Giua, Ludovica
;
Nisticò, Roberto
- In:
Oxford bulletin of economics and statistics
86
(
2024
)
3
,
pp. 449-484
Persistent link: https://www.econbiz.de/10014543473
Saved in:
28
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
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29
Market research ethics : new practices but no new ideas
Cluley, Robert
;
Green, William
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
Saved in:
30
Digital marketing skills in high demand:exploratory study of multiple competencies for a marketing professional
Neuvonen, Heidi
;
Pecoraro, Maria
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
2
,
pp. 121-138
Persistent link: https://www.econbiz.de/10014555805
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