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language:"eng"
~language:"fra"
~person:"Gaski, John F."
~person:"Sheth, Jagdish N."
~subject:"Corporate social responsibility"
~subject:"USA"
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Corporate social responsibility
USA
Marketing
56
Consumer behaviour
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Konsumentenverhalten
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Marketing theory
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Marketingtheorie
12
Marketing management
11
Marketingmanagement
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Economic history
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Gerald Zaltman
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Naresh K. Malhotra
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Gaski, John F.
Sheth, Jagdish N.
Kotler, Philip
21
Laczniak, Gene R.
9
Ferrell, Odies C.
7
Hartley, Robert F.
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Ferrell, Linda
5
Keller, Kevin Lane
5
McCarthy, Edmund Jerome
5
Zaltman, Gerald
5
Bachmann, Ruediger
4
Baker, Michael John
4
Boone, Louis E.
4
Burnaz, Sebnem
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Ehrlich, Gabriel
4
Hill, Ronald Paul
4
Homburg, Christian
4
Kumar, V.
4
Kurtz, David L.
4
Lamb, Charles W.
4
Langan, Ryan
4
Lovelock, Christopher H.
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Murphy, Patrick E.
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Outlaw, Joe L.
4
Philipson, Tomas J.
4
Richardson, James W.
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Ruzic, Dimitrije
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Santos, Nicholas J. C.
4
Shultz, Clifford J.
4
Singhapakdi, Anusorn
4
Urban, Glen L.
4
Uslay, Can
4
Varadarajan, Rajan
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Varey, Richard J.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
AMS review : official publication of the Academy of Marketing Science
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of macromarketing
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Journal of marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
9
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1
Replies to comments on "toward social responsibility," also incorporating a focus on ESG
Gaski, John F.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 5-11
Persistent link: https://www.econbiz.de/10014327806
Saved in:
2
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
3
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
4
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
5
Peter Drucker on marketing : an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Saved in:
6
The index of consumer sentment toward marketing : validation, updated results, and demographic analysis
Gaski, John F.
- In:
Journal of consumer policy : consumer issues in law, …
31
(
2008
)
2
,
pp. 195-216
Persistent link: https://www.econbiz.de/10003711419
Saved in:
7
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
8
The image of marketing
Sheth, Jagdish N.
;
Sisodia, Rajendra
;
Barbulescu, Adina
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 26-36)
.
2006
Persistent link: https://www.econbiz.de/10003429912
Saved in:
9
The index of consumer sentiment toward marketing
Gaski, John F.
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
Saved in:
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