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language:"eng"
~language:"fra"
~person:"Gbadamosi, Ayantunji"
~person:"Homburg, Christian"
~subject:"Germany"
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Gbadamosi, Ayantunji
Homburg, Christian
Kaiser, Ulrich
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Marketing strategy organization and implementation
1
Series: Management know-how / M
1
Structure and dynamics of the German Mittelstand
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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ECONIS (ZBW)
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1
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
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2
The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian
;
Jensen, Ove
-
2007
Persistent link: https://www.econbiz.de/10003427950
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3
Cooperation between marketing and sales : a neglected interface
Homburg, Christian
;
Jensen, Ove
;
Klarmann, Martin
-
2007
Persistent link: https://www.econbiz.de/10003516870
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4
A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian
;
Bucerius, Matthias
-
2004
Persistent link: https://www.econbiz.de/10013430643
Saved in:
5
Marketing in the German Mittelstand - findings from case studies
Homburg, Christian
;
Karlshaus, Jan Thido
;
Zeipel, Annette
- In:
Structure and dynamics of the German Mittelstand
,
(pp. 135-157)
.
1999
Persistent link: https://www.econbiz.de/10001447070
Saved in:
6
Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
-
1997
Persistent link: https://www.econbiz.de/10001439252
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