//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"fra"
~subject:"Theory"
~subject:"USA"
~type_genre:"Bibliography included"
~type_genre:"Nachschlagewerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Theory
USA
Marketing
63
Marketing management
13
Marketingmanagement
13
United States
9
Advertising
8
Theorie
8
Werbung
8
Betriebswirtschaftslehre
6
Consumer behaviour
6
Konsumentenverhalten
6
Business economics
5
Deutsch
5
Management
5
Englisch (Sprache)
4
English (Language)
4
German
4
Public relations
4
Öffentlichkeitsarbeit
4
Deutschland
3
Englisch
3
Germany
3
Geschichte
3
Großbritannien
3
United Kingdom
3
Computer-assisted marketing
2
History
2
IT-gestütztes Marketing
2
Management information system
2
Management-Informationssystem
2
Market research
2
Marketing theory
2
Marketingforschung
2
Marketingtheorie
2
Marktforschung
2
Marktsegmentierung
2
Verbraucherverhalten
2
Welt
2
World
2
more ...
less ...
Type of publication
All
Book / Working Paper
17
Type of publication (narrower categories)
All
Bibliography included
Nachschlagewerk
Article in journal
654
Aufsatz in Zeitschrift
654
Graue Literatur
169
Non-commercial literature
169
Aufsatz im Buch
160
Book section
160
Working Paper
141
Arbeitspapier
139
Lehrbuch
124
Textbook
120
Collection of articles of several authors
117
Sammelwerk
117
Aufsatzsammlung
74
Konferenzschrift
48
research-article
42
Glossar enthalten
40
Glossary included
40
Conference proceedings
31
Hochschulschrift
27
Thesis
23
Reprint
19
Handbook
18
Handbuch
18
Case study
17
Fallstudie
17
Bibliografie enthalten
13
Fallstudiensammlung
13
review-article
10
Bibliografie
9
Collection of articles written by one author
9
Sammlung
9
Amtsdruckschrift
7
Bibliographie
7
Conference paper
7
Government document
7
Konferenzbeitrag
7
Festschrift
6
conceptual-paper
5
CD-ROM, DVD
4
more ...
less ...
Language
All
English
French
German
334
Undetermined
1
Author
All
Allenby, Greg M.
1
Baker, Michael John
1
Brooks, Arthur C.
1
Folsom, W. Davis
1
George, David
1
Green, Paul E.
1
Henthorn, Cynthia Lee
1
Hildebrandt, Lutz
1
Homburg, Christian
1
Kotler, Philip
1
Lilien, Gary L.
1
Link, Jörg
1
MacCulloch, Robert
1
Matsatsinis, Nikolaos F.
1
Mazze, Edward M.
1
McCarthy, Kevin F.
1
McCulloch, Robert E.
1
Meyer, Jörn-Axel
1
Michman, Ronald D.
1
Moorthy, K. S.
1
Ondaatje, Elizabeth Heneghan
1
Ostrow, Rona
1
Riggs, Thomas
1
Rossi, Peter E.
1
Schor, Juliet B.
1
Siskos, Yannis
1
Smith, Sweetman R.
1
Szántó, András
1
Trumpbour, John
1
Wind, Yoram
1
more ...
less ...
Institution
All
Rand Corporation
1
Published in...
All
Cambridge studies in the history of mass communications
1
Economics, cognition, and society
1
Facts on File library of American history
1
International series in operations research & management science
1
International series in quantitative marketing : ISQM
1
Jahrbuch der KMU-Forschung
1
Prentice-Hall International editions
1
RAND research in the arts
1
Wiley series in probability and statistics
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Encyclopedia of American business
Folsom, W. Davis
(
contributor
)
-
2011
-
Rev. ed.
Persistent link: https://www.econbiz.de/10009242436
Saved in:
2
Encyclopedia of major marketing campaigns ; Vol. 2
Riggs, Thomas
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003410117
Saved in:
3
From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee
-
2006
Persistent link: https://www.econbiz.de/10003321105
Saved in:
4
The affluent consumer : marketing and selling the luxury lifestyle
Michman, Ronald D.
;
Mazze, Edward M.
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003339753
Saved in:
5
Bayesian statistics and marketing
Rossi, Peter E.
;
Allenby, Greg M.
;
MacCulloch, Robert
-
2006
-
Repr. with corr.
Persistent link: https://www.econbiz.de/10003348960
Saved in:
6
Born to buy
Schor, Juliet B.
-
2005
-
1. pbk. ed.
Persistent link: https://www.econbiz.de/10003140245
Saved in:
7
A portrait of the visual arts : meeting the challenges of a new era
McCarthy, Kevin F.
;
Ondaatje, Elizabeth Heneghan
; …
-
2005
Persistent link: https://www.econbiz.de/10002705272
Saved in:
8
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
9
Intelligent support systems for marketing decisions
Matsatsinis, Nikolaos F.
;
Siskos, Yannis
-
2003
Persistent link: https://www.econbiz.de/10001681773
Saved in:
10
Selling Hollywood to the world : U. S. and European struggles for mastery of the global film industry, 1920 - 1950
Trumpbour, John
-
2002
-
1. publ.
Persistent link: https://www.econbiz.de/10001685589
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->