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language:"eng"
~language:"nor"
~person:"Brownlie, Douglas T."
~person:"Hanssens, Dominique M."
~person:"Lindgreen, Adam"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Marketing
20
Marketing management
7
Marketingmanagement
7
B-to-B-Marketing
5
Business-to-business marketing
5
Marketing theory
4
Marketingtheorie
4
Beziehungsmarketing
3
Firm value
3
Market research
3
Marktforschung
3
Theorie
3
Theory
3
USA
3
United States
3
Unternehmenswert
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Beschaffung
2
Betriebswirtschaftslehre
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Brand management
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Industrial Marketing Management
2
Konsumentenverhalten
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Lieferantenmanagement
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Peter LaPlaca
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Brownlie, Douglas T.
Hanssens, Dominique M.
Lindgreen, Adam
Vrontis, Demetris
17
Leeflang, Peter
15
Lim, Weng Marc
15
Laczniak, Gene R.
14
Kumar, V.
13
Layton, Roger A.
12
Sheth, Jagdish N.
12
Shultz, Clifford J.
12
Tadajewski, Mark
12
Hruschka, Harald
10
Hunt, Shelby D.
10
Lusch, Robert F.
10
Morgan, Neil A.
10
Thrassou, Alkis
10
Carson, David
9
Gilmore, Audrey
9
Crittenden, Victoria Lynn
8
Dholakia, Nikhilesh
8
Ferrell, Odies C.
8
Fillis, Ian
8
Jones, Rosalind
8
Lehmann, Donald R.
8
Malshe, Avinash
8
Melewar, T. C.
8
Stremersch, Stefan
8
Woodside, Arch G.
8
Beninger, Stefanie
7
Brennan, Ross
7
Brown, Stephen
7
Di Benedetto, C. Anthony
7
Gaski, John F.
7
Grewal, Rajdeep
7
Hills, Gerald E.
7
Homburg, Christian
7
Iacobucci, Dawn
7
Jaworski, Bernard J.
7
Kitchen, Philip J.
7
Kotler, Philip
7
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Food and agricultural marketing series
1
Foundations and trends in marketing : FTMKT
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
20
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1
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
3
The emergence of industrial marketing management as the leading academic journal in business-to-business marketing
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 5-12
Persistent link: https://www.econbiz.de/10011822267
Saved in:
4
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
5
The future of Industrial Marketing Management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822001
Saved in:
6
Tracing the evolution of purchasing research : future trends and directions for purchasing practices
Mogre, Riccardo
;
Lindgreen, Adam
;
Hingley, Martin
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 251-257
Persistent link: https://www.econbiz.de/10011629509
Saved in:
7
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
8
Demonstrating the value of marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
9
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
10
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
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