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language:"eng"
~language:"nor"
~person:"Homburg, Christian"
~person:"Kerin, Roger A."
~person:"Lindgreen, Adam"
~person:"Sheth, Jagdish N."
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Marketing
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Homburg, Christian
Kerin, Roger A.
Lindgreen, Adam
Sheth, Jagdish N.
Kotler, Philip
168
Armstrong, Gary
38
McDonald, Malcolm
33
Ferrell, Odies C.
29
Baker, Michael John
28
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28
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27
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25
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25
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24
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24
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23
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22
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Jobber, David
21
Lovelock, Christopher H.
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19
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19
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Legends in marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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1
Advances in electronic marketing
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Always learning
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BestMasters
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Does marketing need reform? : fresh perspectives on the future
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European journal of marketing : EJM
1
Food and agricultural marketing series
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
1
Handbook of relationship marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business-to-business marketing
1
Journal of macromarketing
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1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in strategic marketing
1
Marketing strategy organization and implementation
1
McGraw-Hill Irwin series in marketing
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ProQuest Ebook Central
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
1
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Structure and dynamics of the German Mittelstand
1
The Irwin/McGraw-Hill series in marketing
1
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ECONIS (ZBW)
93
USB Cologne (EcoSocSci)
31
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1
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2023
-
Sixteenth edition, International student edition
Persistent link: https://www.econbiz.de/10013478708
Saved in:
2
Industrial marketing
Fotiadis, Thomas
;
Lindgreen, Adam
;
Siomkos, George J.
; …
-
2023
Persistent link: https://www.econbiz.de/10013535663
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2021
-
Fifteenth edition, International student edition
Persistent link: https://www.econbiz.de/10012597014
Saved in:
4
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
5
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
6
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
7
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2020
-
Eighth edition
Persistent link: https://www.econbiz.de/10011995444
Saved in:
8
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2019
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011796536
Saved in:
9
Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth
Sheth, Jagdish N.
(
honouree
);
Parvatiyar, Atul
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011913572
Saved in:
10
An investor’s perspective on marketing excellence : how objective marketing indicants can complement firm valuations
Kemsa, Dominik
-
2019
Persistent link: https://www.econbiz.de/10011949186
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