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language:"eng"
~language:"pol"
~language:"ron"
~person:"Aaker, David A."
~person:"Lindgreen, Adam"
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Marketing
52
Marketingmanagement
17
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14
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8
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8
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8
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8
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Aaker, David A.
Lindgreen, Adam
Zaltman, Gerald
Kotler, Philip
168
Sheth, Jagdish N.
46
Armstrong, Gary
38
Kerin, Roger A.
36
McDonald, Malcolm
33
Ferrell, Odies C.
29
Baker, Michael John
28
Hair, Joseph F.
28
Leeflang, Peter
27
Piercy, Nigel
27
Peter, Jerome Paul
26
Fill, Chris
25
Homburg, Christian
25
Irwin, Scott H.
25
Koschnick, Wolfgang J.
24
Tadajewski, Mark
24
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23
Brown, Stephen
22
Grewal, Dhruv
22
Keller, Kevin Lane
22
Franses, Philip Hans
21
Jobber, David
21
Lovelock, Christopher H.
21
Malhotra, Naresh K.
21
Blythe, Jim
19
Hanssens, Dominique M.
19
Kitchen, Philip J.
19
Palmer, Adrian
19
Kurtz, David L.
18
Rudelius, William
18
Winer, Russell S.
18
Donnelly, James H.
17
Hruschka, Harald
17
Laczniak, Gene R.
17
Lamb, Charles W.
17
Vrontis, Demetris
17
Brennan, Ross
16
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
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ECONIS (ZBW)
40
USB Cologne (EcoSocSci)
12
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1
Industrial marketing
Fotiadis, Thomas
;
Lindgreen, Adam
;
Siomkos, George J.
; …
-
2023
Persistent link: https://www.econbiz.de/10013535663
Saved in:
2
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
3
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
4
Strategic market management
Aaker, David A.
;
Moorman, Christine
-
2018
Persistent link: https://www.econbiz.de/10011712032
Saved in:
5
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
6
The emergence of industrial marketing management as the leading academic journal in business-to-business marketing
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 5-12
Persistent link: https://www.econbiz.de/10011822267
Saved in:
7
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
8
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
9
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
10
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
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