Strategic market management
David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Aaker, David A. ; Moorman, Christine |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | ix, 380 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-119-39220-0 ; 978-1-119-39222-4 ; 978-1-119-39221-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011712032