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language:"eng"
~language:"pol"
~person:"Donnelly, James H."
~person:"Kerin, Roger A."
~person:"Lovelock, Christopher H."
~type_genre:"Sammelwerk"
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Dienstleistung
2
Dienstleistungsmarketing
2
Marketing
2
Services marketing
2
08.02.1981
1
Dienstleistungsbetrieb
1
Type of publication
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Book / Working Paper
2
Type of publication (narrower categories)
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Sammelwerk
Lehrbuch
34
Textbook
33
Glossar enthalten
8
Glossary included
8
Bibliografie enthalten
5
Bibliography included
5
Bibliographie
3
Case study
3
Fallstudie
3
Bibliografie
2
CD-ROM, DVD
2
Collection of articles of several authors
2
Aufsatzsammlung
1
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1
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1
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1
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English
Polish
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Donnelly, James H.
Kerin, Roger A.
Lovelock, Christopher H.
Sheth, Jagdish N.
17
Kotler, Philip
10
Zaltman, Gerald
7
Gbadamosi, Ayantunji
5
Ashworth, Gregory J.
4
Belz, Christian
4
Pilarczyk, Bogna
4
Sojkin, Bogdan
4
Spotts, Harlan E.
4
Tadajewski, Mark
4
Wang, Yonggui
4
Borusiak, Barbara
3
Brem, Alexander
3
Harris, Phil
3
Hill, Ronald Paul
3
Hills, Gerald E.
3
Holbrook, Morris B.
3
Kaynak, Erdener
3
Kitchen, Philip J.
3
Kozak, Metin
3
Marinov, Marin A.
3
Mazurek-Łopacińska, Krystyna
3
Melewar, T. C.
3
Moutinho, Luiz
3
Murphy, Patrick E.
3
Sakas, Damianos P.
3
Sandıkçı, Özlem
3
Spekman, Robert E.
3
Sundbo, Jon
3
Szulce, Halina
3
Varadarajan, Rajan
3
Vargo, Stephen L.
3
Wang, Cheng Lu
3
Wa´skowski, Zygmunt
3
Wierenga, Berend
3
Abu-Shamaa, Rasha
2
Ahlert, Dieter
2
Aiello, Gaetano
2
Al-Rabayah, Wafaa
2
Alsmadi, Izzat
2
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American Marketing Association
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
Special Educators' Conference <1, 1981, Orlando, Fla.>
1
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Prentice-Hall series in marketing
1
Proceedings series / American Marketing Association
1
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ECONIS (ZBW)
2
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1
Services marketing : [text, cases, & readings]
Lovelock, Christopher H.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10013476892
Saved in:
2
Marketing of services
Donnelly, James H.
(
ed.
);
George, William R.
(
ed.
)
-
Special Educators' Conference <1, 1981, Orlando, Fla.>
-
1981
Persistent link: https://www.econbiz.de/10000711361
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