Marketing of services
James H. Donnelly (University of Kentucky), William R. George (Rutgers University)
| Year of publication: |
[1981]
|
|---|---|
| Other Persons: | Donnelly, James H. (ed.) ; George, William R. (ed.) |
| Institutions: | Special Educators' Conference <1, 1981, Orlando, Fla.> ; American Marketing Association (contributor) ; Conference on Services Marketing <1, 1981, Orlando, Fla.> (contributor) |
| Publisher: |
Chicago, Illinois : American Marketing Association |
| Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistung | Marketing | Dienstleistungsbetrieb | 08.02.1981 |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | vi, 244 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Conferences: | Special conference on services marketing ; (Orlando, FL) : 1981.02.08-11 Special educators' conference ; (Orlando, FL) : 1981.02.08-11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Conference proceedings |
| Language: | English |
| Notes: | Enth. 60 Beitr. |
| ISBN: | 0-87757-148-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000711361