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language:"eng"
~language:"spa"
~person:"Crittenden, Victoria Lynn"
~person:"Keller, Kevin Lane"
~source:"econis"
~source:"zbw-res"
~type_genre:"Aufsatz in Zeitschrift"
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Crittenden, Victoria Lynn
Keller, Kevin Lane
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
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10
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9
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7
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1
The power of language to influence people : Mary Kay Ash the entrepreneur
Crittenden, Victoria Lynn
;
Crittenden, William
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 349-373
Persistent link: https://www.econbiz.de/10014506445
Saved in:
2
Special issue: diversity in marketing education
Crittenden, Victoria Lynn
(
ed.
);
Davis, Cassandra
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012216660
Saved in:
3
Embracing diversity in marketing education
Crittenden, Victoria Lynn
;
Davis, Cassandra
;
Perren, Rebeca
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012216669
Saved in:
4
Understanding sponsorship : a consumer-centric model of sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 320-343
Persistent link: https://www.econbiz.de/10012260491
Saved in:
5
A tribute to Abdul Ali (1957 – 2018)
Crittenden, Victoria Lynn
;
Dhebar, Anirudh
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 463-466
Persistent link: https://www.econbiz.de/10012159058
Saved in:
6
Keeping the marketing curriculum current in an era of digital disruption
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 75-76
Persistent link: https://www.econbiz.de/10012113843
Saved in:
7
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
8
Teaching and learning disrupted : isomorphic change
Crittenden, Victoria Lynn
;
Crittenden, William F.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10011590136
Saved in:
9
AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known
Kumar, V.
(
introduction
);
Keller, Kevin Lane
(
introduction
); …
-
2016
Persistent link: https://www.econbiz.de/10011750380
Saved in:
10
Scientific progress in marketing
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009740055
Saved in:
1
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