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language:"eng"
~language:"spa"
~person:"Gbadamosi, Ayantunji"
~person:"Homburg, Christian"
~person:"Leeflang, Peter"
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
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Gbadamosi, Ayantunji
Homburg, Christian
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7
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5
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5
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Marketing strategy organization and implementation
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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The nature and scope of marketing research
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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ECONIS (ZBW)
8
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1
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
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2
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
3
The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian
;
Jensen, Ove
-
2007
Persistent link: https://www.econbiz.de/10003427950
Saved in:
4
A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian
;
Bucerius, Matthias
-
2004
Persistent link: https://www.econbiz.de/10013430643
Saved in:
5
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
6
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
7
Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
-
1997
Persistent link: https://www.econbiz.de/10001439252
Saved in:
8
Testing causality between marketing variables using scanner data
Bult, Jan R.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1991
Persistent link: https://www.econbiz.de/10000818031
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