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language:"eng"
~language:"spa"
~person:"Keller, Kevin Lane"
~source:"econis"
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~subject:"Brand image"
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Brand management ; Vol. 1
1
The evolution of integrated marketing communications : the customer-driven marketplace
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
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The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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