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language:"eng"
~language:"spa"
~source:"econis"
~subject:"Entrepreneurship"
~subject:"Relationship marketing"
~type:"article"
~type_genre:"Fallstudie"
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Building corporate identity, image and reputation in the digital era
1
Entrepreneurship marketing : principles and practice of SME marketing
1
HRM and marketing orientation in the new era
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Marketing intelligence & planning
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New technology-based firms in the new millennium ; Vol. 2
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ECONIS (ZBW)
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1
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
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2
How to make profit through micro blogging? : the case of Dell on Twitter
Karunaratna, Charleen
;
Lü, Kevin
- In:
HRM and marketing orientation in the new era
,
(pp. 255-266)
.
2013
Persistent link: https://www.econbiz.de/10010236502
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3
Entrepreneurial marketing and social value creation in Turkish art industry : an ambidextrous perspective
Özdemir, Özge Gökbulut
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10009788054
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4
Entrepreneurship marketing
Hinson, Robert
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 13-29)
.
2011
Persistent link: https://www.econbiz.de/10008822553
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5
A tale of two spirits : entrepreneurial marketing at 42Below Vodka and Penderyn Whisky
Morrish, Sussie C.
;
Deacon, Jonathan H.
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10008987934
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6
Pegasus town : innovative marketing of a new property venture
Briggs, Maxwell
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 602-610
Persistent link: https://www.econbiz.de/10009385346
Saved in:
7
Market orientation in young high technology firms: Results of an in-depth case study
Petzold-Dumeynieux, Stéphanie
-
2002
Persistent link: https://www.econbiz.de/10003307948
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