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language:"eng"
~language:"spa"
~source:"econis"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
~type_genre:"Reprint"
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Relationship marketing
Unternehmenserfolg
Marketing
79
USA
15
United States
15
Marketing theory
12
Marketingtheorie
12
Marketingmanagement
11
Marketing management
10
Theorie
6
Theory
6
Brand management
5
Globalisierung
5
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5
Markenführung
5
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4
Business ethics
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4
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4
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4
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Organisationsstruktur
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1945-2008
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Reprint
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Brodie, Roderick J.
1
Coviello, Nicole E.
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1
Grönroos, Christian
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Gwinner, Kevin P.
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Hennig-Thurau, Thorsten
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Johnston, Wesley J.
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Lane, Nikala
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Le Meunier-FitzHugh, Kenneth
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Levitt, Theodore
1
Narver, John C.
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Roering, Kenneth J.
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Ruekert, Robert W.
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Slater, Stanley F.
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Evolving and emerging issues in marketing strategy
1
Marketing strategy organization and implementation
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Strategic sales and strategic marketing
1
The Harvard business review classics series
1
Source
All
ECONIS (ZBW)
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1
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Strategic sales and strategic marketing
,
(pp. 103-118)
.
2011
Persistent link: https://www.econbiz.de/10008798054
Saved in:
2
Competitive strategy in the market-focused business
Slater, Stanley F.
;
Narver, John C.
-
2009
Persistent link: https://www.econbiz.de/10003835836
Saved in:
3
Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
-
2009
Persistent link: https://www.econbiz.de/10003836510
Saved in:
4
The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
Saved in:
5
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
6
Marketing myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
7
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
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