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language:"eng"
~language:"swe"
~subject:"Retail trade"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Thesis"
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Subject
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Retail trade
Direct marketing
490
Direktmarketing
490
Consumer behaviour
133
Konsumentenverhalten
133
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
103
Werbewirkung
103
Advertising
95
Werbung
95
USA
80
United States
80
Pharmaceutical industry
57
Pharmaindustrie
57
Beziehungsmarketing
54
Relationship marketing
54
Internet marketing
46
Online-Marketing
46
Marketing management
43
Marketingmanagement
43
Theorie
37
Theory
37
Distribution channel
33
Vertriebsweg
33
direct marketing
26
Direct-to-consumer advertising
22
E-commerce
21
Electronic Commerce
21
Online retailing
18
Online-Handel
18
Einzelhandel
17
Großbritannien
17
Sales promotion
16
United Kingdom
16
Verkaufsförderung
16
Internet
15
Lieferantenmanagement
15
Supplier relationship management
15
Marketing
14
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17
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Aufsatz in Zeitschrift
Elektronischer Datenträger
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Rhee, Eddie
2
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1
Blackhurst, Jennifer
1
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1
Bulla, Jan
1
Caravella, Mary
1
Chung, Angie
1
Cohen, Justin
1
Cruthirds, Kevin W.
1
Deighton, John
1
Ganesan, Shankar
1
Guo, Xiaolong
1
Heß, Nicole Jasmin
1
Hopkins, Christopher D.
1
Hosbond, Jens Henrik
1
Kalliny, Morris
1
Kalyanam, Kirthi
1
Kelley, Corinne M.
1
Klabjan, Diego
1
Lee, Kangbok
1
Leng, Mingming
1
Lenk, Peter J.
1
Liang, Liping
1
Lund, Donald J.
1
Marinova, Detelina
1
Mark, Tanya
1
Martinez, Stephen W.
1
McKee, Samantha
1
Mende, Martin
1
Minor, Michael
1
Niraj, Rakesh
1
Pallant, Jason Ian
1
Palmatier, Robert W.
1
Pei, Jinxiang
1
Richey, Robert Glenn <Jr.>
1
Rosales, Claudia R.
1
Sands, Sean
1
Saran, Anshu
1
Schumann, Jan Hendrik
1
Schwarzwäller, Wolfgang
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2
Journal of retailing
2
Journal of retailing and consumer services
2
Advances in business and management forecasting
1
IEEE transactions on engineering management : EM
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Operational Research Society
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ECONIS (ZBW)
17
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1
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
2
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
3
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
4
Dual-channel decision in a shopping complex when considering consumer channel preference
Yu, Yugang
;
Sun, Libo
;
Guo, Xiaolong
- In:
Journal of the Operational Research Society
71
(
2020
)
10
,
pp. 1638-1656
Persistent link: https://www.econbiz.de/10012314371
Saved in:
5
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
6
The impact of distribution channel decisions and repeated stockouts on manufacturer and retailer performance
Rosales, Claudia R.
;
Whipple, Judith M.
;
Blackhurst, …
- In:
IEEE transactions on engineering management : EM
66
(
2019
)
3
,
pp. 312-324
Persistent link: https://www.econbiz.de/10012060877
Saved in:
7
Choosing an online retail channel for a manufacturer : direct sales or consignment?
Wang, Cuixia
;
Leng, Mingming
;
Liang, Liping
- In:
International journal of production economics
195
(
2018
),
pp. 338-358
Persistent link: https://www.econbiz.de/10011802156
Saved in:
8
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
9
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
10
Fresh apple and tomato prices at direct marketing outlets versus competing retailers in the U.S. Mid-Atlantic region
Martinez, Stephen W.
- In:
Journal of business & economics research
13
(
2015
)
4
,
pp. 241-252
Persistent link: https://www.econbiz.de/10011412125
Saved in:
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