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language:"eng"
~language:"und"
~person:"Gaski, John F."
~person:"Sheth, Jagdish N."
~subject:"Konsumentenverhalten"
~subject:"United States"
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Konsumentenverhalten
United States
Marketing
53
Consumer behaviour
12
Marketing theory
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Marketingtheorie
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Marketing management
11
Marketingmanagement
11
Marktforschung
7
Economic history
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Gerald Zaltman
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Naresh K. Malhotra
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Gaski, John F.
Sheth, Jagdish N.
Kotler, Philip
18
Hartley, Robert F.
7
Maclaran, Pauline
7
Parsons, Elizabeth
7
Zaltman, Gerald
7
Colbert, François
6
Dholakia, Nikhilesh
6
Keller, Kevin Lane
6
Layton, Roger A.
6
Lim, Weng Marc
6
Malshe, Avinash
6
Perreault, William D.
6
Sandıkçı, Özlem
6
Tadajewski, Mark
6
Wiedmann, Klaus-Peter
6
Alserhan, Baker Ahmad
5
Belk, Russell W.
5
Bosah, Genevieve
5
Bronnenberg, Bart J.
5
Brooksworth, Frederica
5
Ferrell, Odies C.
5
Foxall, Gordon R.
5
Gbadamosi, Ayantunji
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Hennigs, Nadine
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Holbrook, Morris B.
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
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Mogaji, Emmanuel
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Olson, Jerry C.
5
Saren, Michael
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Schiffman, Leon G.
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Vrontis, Demetris
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Armstrong, Gary
4
Bachmann, Ruediger
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Boone, Louis E.
4
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4
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4
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Legends in consumer behavior
4
Legends in marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Does marketing need reform? : fresh perspectives on the future
1
Handbook of relationship marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of macromarketing
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ECONIS (ZBW)
17
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1
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
4
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
5
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
6
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
7
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
8
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
9
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
10
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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