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language:"eng"
~language:"zho"
~person:"Boone, Louis E."
~person:"Brown, Stephen"
~subject:"Einführung"
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Einführung
Marketing
37
Marketing management
10
Marketingmanagement
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Theorie
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Theory
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USA
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United States
6
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4
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Boone, Louis E.
Brown, Stephen
Kotler, Philip
10
Armstrong, Gary
6
Jobber, David
4
Proctor, Tony
4
Fahy, John
3
Forsyth, Patrick
3
Frain, John
3
Hackley, Christopher E.
3
Hiam, Alexander
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Mortimer, Ruth
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Peter, Jerome Paul
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Zimmerman, Jan
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Ashford, Ruth
2
Bangs, David H.
2
Blythe, Jim
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Kurtz, David L.
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Lancaster, Geoffrey
2
McCarthy, Edmund Jerome
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Palmer, Adrian
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Perreault, William D.
2
Pettitt, Stephen
2
Solomon, Michael R.
2
Stuart, Elnora W.
2
Verhage, Bronis
2
Arnold, John
1
Badan, B. S.
1
Baker, Michael John
1
Bates, Sandra M.
1
Becker, Michael
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Benun, Ilise
1
Bhatt, Harish
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Bly, Robert W.
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Bonoma, Thomas V.
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USB Cologne (EcoSocSci)
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Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2004
-
11. ed.
Persistent link: https://www.econbiz.de/10004779121
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2
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2001
-
10. ed.
Persistent link: https://www.econbiz.de/10004765404
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