Contemporary marketing
Louis E. Boone ; David L. Kurtz
| Year of publication: |
2001 ; 10. ed.
|
|---|---|
| Authors: | Boone, Louis E. ; Kurtz, David L. |
| Publisher: |
Mason, Ohio : South-Western |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | getr. Zählg. : zahlr. Ill. 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-031403-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004765404