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language:"eng"
~language:"zho"
~subject:"China"
~subject:"Event marketing"
~type_genre:"Aufsatz im Buch"
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Memorable customer experiences : a research anthology
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China's industrial reform
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Digitalization of decentralized supply chains during global crises
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Marketing and the common good : essays from Notre Dame on societal impact
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The changing face of management in China
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The wool industry in China : some Chinese perspectives
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Tourism and hospitality development between China and EU : [hospitality development under globalization ; The Third International Conference on Tourism and Hospitality between China - Spain (ICTCHS) 2012 ; held on November 29 - December 1 in 2012 in Zhuhai, China]
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University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
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The transformation of healthcare marketing in the new digital era : a comprehensive analysis with reference to China
Zreik, Mohamad
- In:
Modern healthcare marketing in the digital era
,
(pp. 42-60)
.
2024
Persistent link: https://www.econbiz.de/10014636359
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2
Integration of cultural retailing with new technologies and media : a case study of the Suzhou Antique Bookstore
Gao, Xuechen
;
Lam, Apple Hiu Ching
;
Chiu, Dickson K. W.
- In:
Management and marketing for improved retail …
,
(pp. 112-135)
.
2023
Persistent link: https://www.econbiz.de/10014366082
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3
Digital transformation of marketing strategy of Western firms in Chinese cosmetic market
Ponomareva, Elena Georgievna
;
Nozdrenko, Elena
- In:
Digital strategies in a global market : navigating the …
,
(pp. 229-241)
.
2021
Persistent link: https://www.econbiz.de/10013164206
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4
Manufacturer service-oriented strategy : a new source of competitive advantage in homogenous industrial markets
Elhaoussine, Youssef
- In:
Digitalization of decentralized supply chains during …
,
(pp. 64-80)
.
2021
Persistent link: https://www.econbiz.de/10012601441
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5
Experiencing the experience economy
Flinn, Jenny
- In:
New perspectives on critical marketing and consumer society
,
(pp. 129-142)
.
2021
Persistent link: https://www.econbiz.de/10012498222
Saved in:
6
Internet advertising of a Croatian tourist product in Chinese and Russian market
Generalić, Ivan
;
Šimunić, Mislav
-
2020
Persistent link: https://www.econbiz.de/10012602127
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7
Main topics and research framework of Chinese firms' international branding strategies
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011529652
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8
The Prada trend : brand building at the intersection of design, art, technology, and retail experience
Masé, Stefania
;
Silchenko, Ksenia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 125-153)
.
2017
Persistent link: https://www.econbiz.de/10012267945
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9
Traditional Italian food products on the Chinese market : best practices for Italian small and medium enterprises
Tongiani, Maria Giovanna
;
Zhao, Sheng
- In:
Optimal management strategies in small and medium …
,
(pp. 22-43)
.
2017
Persistent link: https://www.econbiz.de/10011764265
Saved in:
10
Study on microblog marketing feasibility and countermeasures of tourism enterprises in China
Peng, Qin
- In:
Tourism and hospitality development between China and …
,
(pp. 129-136)
.
2015
Persistent link: https://www.econbiz.de/10010436987
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