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language:"eng"
~language:"zho"
~subject:"Event marketing"
~type_genre:"Aufsatz im Buch"
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Memorable customer experiences : a research anthology
3
Fashion branding and communication : core strategies of European luxury brands
1
New perspectives on critical marketing and consumer society
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University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
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1
Experiencing the experience economy
Flinn, Jenny
- In:
New perspectives on critical marketing and consumer society
,
(pp. 129-142)
.
2021
Persistent link: https://www.econbiz.de/10012498222
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2
The Prada trend : brand building at the intersection of design, art, technology, and retail experience
Masé, Stefania
;
Silchenko, Ksenia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 125-153)
.
2017
Persistent link: https://www.econbiz.de/10012498562
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3
Experience marketing : conceptual insights and the difference from experiential marketing
Leppiman, Anu
;
Same, Siiri
- In:
University-Business Cooperation Tallinn 2011 : …
,
(pp. 240-258)
.
2011
Persistent link: https://www.econbiz.de/10009515030
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4
Experiential marketing : understanding the logic of memorable customer experiences
Lanier, Clinton D.
;
Hampton, Ronald D.
- In:
Memorable customer experiences : a research anthology
,
(pp. 9-23)
.
2009
Persistent link: https://www.econbiz.de/10003902694
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5
Experiential marketing and brand experiences : a conceptual framework
Kilian, Karsten
- In:
Memorable customer experiences : a research anthology
,
(pp. 25-44)
.
2009
Persistent link: https://www.econbiz.de/10003902695
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6
Please hold, your call is important to us : some thoughts on unspeakable customer experiences
Brown, Stephen
- In:
Memorable customer experiences : a research anthology
,
(pp. 253-266)
.
2009
Persistent link: https://www.econbiz.de/10003902768
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