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language:"eng"
~person:"Braunstein, Andrew W."
~person:"Kumar, V."
~person:"Lusch, Robert F."
~subject:"Marketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Floppy disk"
~type_genre:"Handbook"
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6
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6
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6
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3
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3
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3
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marketing
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1987-1989
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Braunstein, Andrew W.
Kumar, V.
Lusch, Robert F.
Leeflang, Peter
14
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13
Layton, Roger A.
13
Vrontis, Demetris
13
Lim, Weng Marc
12
Shultz, Clifford J.
12
Hanssens, Dominique M.
11
Tadajewski, Mark
11
Hruschka, Harald
10
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10
Morgan, Neil A.
10
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9
Sheth, Jagdish N.
9
Crittenden, Victoria Lynn
8
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8
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8
Jones, Rosalind
8
Malshe, Avinash
8
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8
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7
Carson, David
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Grewal, Rajdeep
7
Jaworski, Bernard J.
7
Kraus, Sascha
7
Kumar, Satish
7
Lilien, Gary L.
7
Miles, Morgan P.
7
O'Malley, Lisa
7
Piercy, Nigel
7
Sandıkçı, Özlem
7
Uslay, Can
7
Wagner, Udo
7
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7
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6
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6
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7
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3
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2
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2
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1
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1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
22
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1
The SAGE handbook of service-dominant logic
Vargo, Stephen L.
(
ed.
);
Lusch, Robert F.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012040756
Saved in:
2
Marketing : the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
3
My reflections on publishing in Journal of Marketing
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
Saved in:
4
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Saved in:
5
AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known
Kumar, V.
(
introduction
);
Keller, Kevin Lane
(
introduction
); …
-
2016
Persistent link: https://www.econbiz.de/10011750380
Saved in:
6
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
7
Modeling customer opt-in and opt-out in a permission-based marketing context
Kumar, V.
;
Zhang, Xi Alan
;
Luo, Anita
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 403-419
Persistent link: https://www.econbiz.de/10010399715
Saved in:
8
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
9
Elevating marketing : marketing is dead! Long live marketing!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
10
The forum on markets and marketing (FMM) : advancing service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen Louis
- In:
Marketing theory
12
(
2012
)
2
,
pp. 193-199
Persistent link: https://www.econbiz.de/10009571603
Saved in:
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