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language:"eng"
~person:"Brennan, Ross"
~person:"Pride, William M."
~person:"Rudelius, William"
~subject:"Marketing management"
~type_genre:"Handbook"
~type_genre:"Lehrbuch"
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Marketing management
Marketing
20
Marketingmanagement
16
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3
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2
Consumer behaviour
2
Konsumentenverhalten
2
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2
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2
Strategic management
2
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Brennan, Ross
Pride, William M.
Rudelius, William
Kotler, Philip
28
Kerin, Roger A.
20
Hartley, Steven W.
17
Peter, Jerome Paul
14
Armstrong, Gary
12
Donnelly, James H.
12
Keller, Kevin Lane
9
Ferrell, Odies C.
5
Hutt, Michael D.
5
Perreault, William D.
5
Piercy, Nigel
5
Speh, Thomas W.
5
Ford, John B.
4
Ibrahim, Essam
4
McCarthy, Edmund Jerome
4
West, Douglas C.
4
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3
Cannon, Joseph P.
3
Cohen, William A.
3
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3
Fill, Chris
3
Kurtz, David L.
3
Opresnik, Marc Oliver
3
Palmer, Adrian
3
Peterson, Robert A.
3
Smith, Paul R.
3
Walker, Orville C.
3
Zook, Ze
3
Abratt, Russell
2
Baines, Paul
2
Basteri, Cynthia Gendall
2
Bendixen, Michael
2
Berkowitz, Eric N.
2
Best, Roger J.
2
Boyd, Harper W.
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McGraw-Hill/Irwin series in marketing
2
McGraw-Hill Irwin series in marketing
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ECONIS (ZBW)
16
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1
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
2
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
5. ed.
Persistent link: https://www.econbiz.de/10009671088
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
Saved in:
4
Marketing concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009532316
Saved in:
5
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
6
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
4th ed
Persistent link: https://www.econbiz.de/10008738251
Saved in:
7
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
8
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
9
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
10
Contemporary strategic marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
;
Vos, Lynn
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003522586
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