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language:"eng"
~person:"Brown, Stephen"
~person:"Ferrell, Odies C."
~person:"Koschnick, Wolfgang J."
~person:"Laczniak, Gene R."
~subject:"Marketingtheorie"
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Brown, Stephen
Ferrell, Odies C.
Koschnick, Wolfgang J.
Laczniak, Gene R.
Kotler, Philip
22
Keller, Kevin Lane
11
Sheth, Jagdish N.
10
Armstrong, Gary
9
Layton, Roger A.
9
Tadajewski, Mark
9
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7
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6
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6
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6
Maclaran, Pauline
6
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6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Wierenga, Berend
6
Hunt, Shelby D.
5
Marshall, Greg W.
5
Zaltman, Gerald
5
Araujo, Luis
4
Baines, Paul
4
Fill, Chris
4
Hildebrandt, Lutz
4
Jaworski, Bernard J.
4
Jones, D. G. Brian
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Lilien, Gary L.
4
Malhotra, Naresh K.
4
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4
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Vargo, Stephen L.
4
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4
Wieringa, Jaap E.
4
Wooliscroft, Ben
4
Akaka, Melissa Archpru
3
Bijmolt, Tammo H. A.
3
Dholakia, Nikhilesh
3
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Academy of Marketing Science
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AMS review : official publication of the Academy of Marketing Science
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European journal of marketing : EJM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
2
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
Saved in:
3
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
4
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
5
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
Saved in:
6
Applying ctaholic social teachings to ethical issues in marketing
Klein, Thomas A.
;
Laczniak, Gene R.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 233-243
Persistent link: https://www.econbiz.de/10003893405
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