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language:"eng"
~person:"Cant, Michael C."
~person:"Deacon, Jonathan"
~person:"Kraus, Sascha"
~subject:"SME"
~subject:"Unternehmensgründung"
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SME
Unternehmensgründung
Marketing
14
Entrepreneurship
8
Entrepreneurship approach
8
KMU
6
Marketing management
6
Marketingmanagement
6
Business start-up
5
Bibliometrics
2
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2
Brand image
2
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2
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Markenimage
2
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Advertising planning
1
Apfel
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Apple
1
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1
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Competitive advantage
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Consumer Experience
1
Consumer behaviour
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1
Customer orientation
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Entrepreneurial marketing
1
Entrepreneurial orientation
1
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Exchange
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Experimental Marketing
1
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Cant, Michael C.
Deacon, Jonathan
Kraus, Sascha
Carson, David
10
Hills, Gerald E.
9
Jones, Rosalind
9
Bilgin, Mehmet Huseyin
8
Danis, Hakan
8
Hultman, Claes M.
7
Miles, Morgan P.
7
Eggers, Fabian
6
Gilmore, Audrey
6
Gbadamosi, Ayantunji
5
Morrish, Sussie C.
5
Fillis, Ian
4
Nwankwo, Sonny
4
Rowley, Jennifer
4
Sethna, Zubin
4
Chaston, Ian
3
Crane, Frederick G.
3
Dasgupta, Sabyasachi
3
Demir, Ender
3
Grover, Priya
3
Hinson, Robert
3
Kowalik, Izabela
3
Lehman, Kim
3
Madichie, Nnamdi O.
3
O'Cass, Aron
3
Ramadani, Veland
3
Simpson, Mike
3
Sok, Phyra
3
Uslay, Can
3
Alqahtani, Nasser
2
Amjad, Tayyab
2
Becherer, Richard C.
2
Bekoni, Charles
2
Belew, Shannon
2
Bjerke, Björn
2
Blankson, Charles
2
Bly, Robert W.
2
Brettel, Malte
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International business and economics research journal
1
International journal of entrepreneurship and innovation management
1
Journal of business research : JBR
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business & enterprise development
1
Journal of strategic marketing
1
Small enterprise research : SER ; the Journal of SEAANZ
1
The Sage handbook of small business and entrepreneurship
1
The journal of private enterprise
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ECONIS (ZBW)
9
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1
Entrepreneurial value creation : conceptualizing an exchange-based view of entrepreneurship
Pinelli, Michele
;
Lechner, Christian
;
Kraus, Sascha
; …
- In:
Journal of small business & enterprise development
29
(
2022
)
2
,
pp. 261-278
Persistent link: https://www.econbiz.de/10013387807
Saved in:
2
Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
3
Legal factors affecting the establishment of township SMMEs in South Africa : are they killing small businesses?
Cant, Michael C.
- In:
The journal of private enterprise
35
(
2020
)
4
,
pp. 61-70
Persistent link: https://www.econbiz.de/10012605335
Saved in:
4
Entrepreneurial marketing in small enterprises
Jones, Rosalind
;
Morrish, Sussie C.
;
Deacon, Jonathan
; …
- In:
The Sage handbook of small business and entrepreneurship
,
(pp. 297-320)
.
2018
Persistent link: https://www.econbiz.de/10012034376
Saved in:
5
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
6
Establishing the challenges affecting South African SMEs
Cant, Michael C.
;
Wiid, Johannes A.
- In:
International business and economics research journal
12
(
2013
)
6
,
pp. 707-715
Persistent link: https://www.econbiz.de/10009770214
Saved in:
7
The entrepreneurial marketing domain : a citation and co-citation analysis
Kraus, Sascha
;
Filser, Matthias
;
Eggers, Fabian
;
Hills, …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10009660962
Saved in:
8
Marketing in context : the marketing authenticity of owner/entrepreneurs of small firms ; case evidence from Welsh (UK) SME food and drink producers and retailers
Harris, Jacqueline
;
Deacon, Jonathan
- In:
Small enterprise research : SER ; the Journal of SEAANZ
18
(
2011
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10009570788
Saved in:
9
Special issue: Entrepreneurial marketing
Kraus, Sascha
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003924766
Saved in:
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