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language:"eng"
~person:"Donnelly, James H."
~person:"Rudelius, William"
~person:"Speh, Thomas W."
~subject:"Marketing management"
~type_genre:"Handbook"
~type_genre:"Lehrbuch"
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Marketing management
Marketing
28
Marketingmanagement
27
Theorie
11
Theory
11
Market research
4
Marktforschung
4
Selling
2
Verkauf
2
Absatz
1
B-to-B-Marketing
1
Bank
1
Bank marketing
1
Bankmarketing
1
Betriebswirtschaftslehre
1
Business economics
1
Business-to-Business-Marketing
1
Business-to-business marketing
1
Financial services
1
Finanzdienstleistung
1
Industriebetrieb
1
Kreditinstitut
1
Lieferantenmanagement
1
Management
1
Supplier relationship management
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USA
1
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27
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Handbook
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27
Glossar enthalten
8
Glossary included
8
Bibliografie enthalten
5
Bibliography included
5
CD-ROM, DVD
2
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2
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English
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Donnelly, James H.
Rudelius, William
Speh, Thomas W.
Kotler, Philip
28
Kerin, Roger A.
20
Hartley, Steven W.
17
Peter, Jerome Paul
14
Armstrong, Gary
12
Keller, Kevin Lane
9
Ferrell, Odies C.
5
Hutt, Michael D.
5
Perreault, William D.
5
Piercy, Nigel
5
Ford, John B.
4
Ibrahim, Essam
4
McCarthy, Edmund Jerome
4
Pride, William M.
4
West, Douglas C.
4
Boone, Louis E.
3
Cannon, Joseph P.
3
Cohen, William A.
3
Cravens, David W.
3
Fill, Chris
3
Kurtz, David L.
3
Opresnik, Marc Oliver
3
Palmer, Adrian
3
Peterson, Robert A.
3
Smith, Paul R.
3
Walker, Orville C.
3
Zook, Ze
3
Abratt, Russell
2
Baines, Paul
2
Basteri, Cynthia Gendall
2
Bendixen, Michael
2
Berkowitz, Eric N.
2
Best, Roger J.
2
Boyd, Harper W.
2
Brady, Mairead
2
Brennan, Ross
2
Clark, Brenda
2
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McGraw-Hill/Irwin series in marketing
3
McGraw-Hill Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
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ECONIS (ZBW)
27
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1
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
3
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
4
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
5. ed.
Persistent link: https://www.econbiz.de/10009671088
Saved in:
5
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
Saved in:
6
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
7
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
8
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
9
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
10
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
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