//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Eggers, Fabian"
~subject:"Entrepreneurship"
~subject:"SME"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Entrepreneurship
SME
Theorie
Business start-up
6
Unternehmensgründung
6
Entrepreneurship approach
5
Marketing
5
Marketing management
3
Marketingmanagement
3
Communication
2
KMU
2
Kommunikation
2
Agency theory
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Competitive advantage
1
Customer orientation
1
Dienstleistungssektor
1
Entrepreneurial marketing
1
Entrepreneurial orientation
1
Erfolgsfaktor
1
Facebook
1
Internal communication
1
Interne Kommunikation
1
Internet marketing
1
Market-driving
1
Marketing theory
1
Marketingtheorie
1
Online-Marketing
1
Prinzipal-Agent-Theorie
1
Public relations
1
Relationship marketing
1
Resource leveraging
1
Scale development
1
Service industry
1
Social Web
1
Social network
1
Social web
1
Soziales Netzwerk
1
Success factor
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
German
2
Author
All
Eggers, Fabian
Kotler, Philip
21
Franses, Philip Hans
17
Peter, Jerome Paul
13
Donnelly, James H.
12
Hills, Gerald E.
12
Carson, David
10
Miles, Morgan P.
10
Keller, Kevin Lane
9
Lamb, Charles W.
9
Bilgin, Mehmet Huseyin
8
Danis, Hakan
8
Hultman, Claes M.
8
Jones, Rosalind
8
Leeflang, Peter
8
McDaniel, Carl D.
8
Gbadamosi, Ayantunji
7
Hair, Joseph F.
7
Gilmore, Audrey
6
Kraus, Sascha
6
Malhotra, Naresh K.
6
Morrish, Sussie C.
6
Stern, Louis W.
6
Wierenga, Berend
6
Ansary, Adel I. el-
5
Boyd, Harper W.
5
Fillis, Ian
5
Homburg, Christian
5
Hruschka, Harald
5
Kaiser, Ulrich
5
LaForge, Raymond W.
5
Meyer, Jörn-Axel
5
Nwankwo, Sonny
5
Paap, Richard
5
Perreault, William D.
5
Rowley, Jennifer
5
Armstrong, Gary
4
Boone, Louis E.
4
Chaston, Ian
4
Ehrlich, Evelyn
4
more ...
less ...
Published in...
All
International journal of entrepreneurship and innovation management
1
Journal of business research : JBR
1
Journal of macromarketing
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
2
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
3
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
4
The entrepreneurial marketing domain : a citation and co-citation analysis
Kraus, Sascha
;
Filser, Matthias
;
Eggers, Fabian
;
Hills, …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10009660962
Saved in:
5
Entrepreneurial marketing and the role of information : evidence from young service ventures
Schulte, Reinhard
;
Eggers, Fabian
- In:
International journal of entrepreneurship and …
11
(
2010
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10003919074
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->